AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.
OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices.
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number iscalled the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly.