Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.
"We knew that overall our content worked well. But actually being able to put a dollar value on it was a quantum leap for us. We used it to scale up our effort on content that we saw delivering revenue."
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