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Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.
“Not having the data was a huge pain for us, especially for attribution and being able to measure every go to market team performance. We spent a lot of time …
"We knew that overall our content worked well. But actually being able to put a dollar value on it was a quantum leap for us. We used it to scale …
“Enterprises are notoriously hard to reach; they want to conduct their own research. We weren’t surfacing the accounts that were engaging with us before they became MQLs.”
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