Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.
“We have a big blog universe but we didn’t have anything else to go with other than page views and how well blog posts perform in different campaigns. The result was that we aimed for as much traffic as possible in all our content and as many clicks as possible in our paid and email campaigns."







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