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Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.
“Being able to properly identify the real and when I say real I mean multi-touch, multi-device, multi-people conversion attribution ROI of new acquisition channels was a must for our expansion strategy.”
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