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AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. They view their mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. They enable brands to grow their business by putting the customer at the center of everything they do. Powered by their Universal Conversion Tracking Pixel™ technology, the LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers and build trust with the brand. Their role is to advance marketing technology in ways that help marketers develop more meaningful relationships with customers while making it accessible to all stakeholders within the organization
OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices.
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