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"It’s easy to look at point solutions and draw poor conclusions. You might see that you spent 1,000 dollars on an ad but that you didn’t get any conversions. So, it becomes difficult to see the real impact of your marketing efforts.”
“We measure leading and lagging indicators: expected ARR closed, New ARR created and Coverage. These KPIs are reviewed on a weekly basis and our initiatives are always addressing these KPIs.”
Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. Adjust combines attribution for advertising sources with advanced analytics and stores statistics such as rankings, ratings and reviews.
Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
Google Analytics Solutions is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
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