"Initially, we were a little sceptical about using Facebook as a channel to scale revenue along with building brand awareness. However, we decided to test the platform’s abilities, and were surprised and pleased with the results. Our plan is to continue using Facebook as an integral part of our branding …

"The adaptation of creativity to the channel, in this case to Facebook, and the complementary use of it, has allowed us to increase the effectiveness and efficiency of our campaign reaching more potential consumers and profiles that are more difficult to achieve with other media. The collaborative experience with Facebook …