Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
"Building a successful shopping website is akin to building a 5-star hotel in the desert: only with traffic do we get revenue. We found new customers and retargeted previous shoppers using the Facebook pixel, Custom Audiences and Lookalike Audiences. We also used Facebook’s conversion tracking tools to enhance conversion rates. In one year, our revenue grew by 30 times."
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