Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
"Our main challenge is to provide a pre-evaluated audience with business services in a digital environment, without wasting media and while also expanding our reach. These fundamental factors are essential in avoiding a strained relationship with the customer, and in improving our final acquisition cost."






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