Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
"The success of the Power of Frozen campaign—and Facebook’s performance in driving brand awareness as well as direct response—has reinforced its importance in our marketing mix. Facebook is now a major business driver for us and I can only see this growing in the future."
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