"As a real people-based platform with advanced targeting options, we always expect Facebook to find the right people for our campaigns. With Nielsen DAR as well as verifying Facebook capabilities, we also had the chance to make comparisons with other platforms in terms of reaching the right target group."

"To receive funding in such a highly competitive environment, it was really important to show that our product traction could lead to revenue. Building a community and advertising on Facebook and Instagram helped us achieve that goal."