"To receive funding in such a highly competitive environment, it was really important to show that our product traction could lead to revenue. Building a community and advertising on Facebook and Instagram helped us achieve that goal."

"We reached our target audience in an extremely cost-effective way. Using a brand lift study, we proved that this campaign provided value across the funnel—moving awareness of our brand and message association of our cash loan product. We’re already looking for further opportunities with our Facebook team."