"Compared with previous app install ad formats, Facebook App Event Optimization has two advantages: more data and better users. It enables us to reach more high-quality users with long-term potential from a deeper in-app event level, therefore maximizing long-term app value."

"The Humans bot for Messenger had to function not just on a technical level, but as a complex extra layer of storytelling. It exceeded our expectations in both aspects. With over 5.1 million interactions, we’re delighted with the levels of engagement. It has been a much-talked about part of the …