"It really comes down to us being confident we’re reaching people with precisely the right messaging. Facebook provides the tools to give us that confidence. This campaign proved that with compelling and strategically placed creative, we can have a direct effect on fan behavior and driving intent to tune in."

"Since we tapped into Facebook’s ability to track and measure activity on the NHL website, our Facebook Page and on our ads, we have been able to reach a very specific audience interested in paying for our streaming service on NHL.TV. Facebook has truly been one of the solid cornerstones …