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“We could only think up very technical names, and they didn’t work well in our consumer tests. We wanted a more emotional name with a warmer feel. The name was to build on the values felt when being helped with one’s incontinence, not the actual problem itself.”
“M for Media, together with the word ‘holiday’, is just what we want to offer our clients a media platform that is simple and comfortable, just like a vacation should be. We now have a name that is easy to explain, sounds good and is simple to pronounce. Also, Moliday’s .com-domain was available, which was especially important to us.”
Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
WANT Branding is a unique brand consultancy. They create brands that demand attention and that deliver brand performance. They are a team of experts from branding, strategy, advertising, design & digital – even, ex-client side people too. For 30 years they’ve created brands with distinction helping their clients’ brands get an unfair share of attention, competitive advantage, and to grow.
Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. They are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. They want to set your brand free. It is their belief that naming is a science, and for that they have a rigorous, battle-tested process in place. But They also firmly believe that naming is an art, and it is the art and poetry potential of names that separate companies from the pack of competitors who fail to understand the value of a great name.
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