“We could only think up very technical names, and they didn’t work well in our consumer tests. We wanted a more emotional name with a warmer feel. The name was to build on the values felt when being helped with one’s incontinence, not the actual problem itself.”
“Katarina has profound experience within naming, and is an open, relaxed and enthusiastic speaker, who is engaging in both academic and business situations. We look forward to her next visit.”
Tungsten Branding provides brand creation and development services, brand alignment, and brand consulting services. In essence, they help brand a company owner's idea or vision for their business, product or service. This includes defining the brand objectives, clarifying the message and creating the brand identity.
WANT Branding is a unique brand consultancy. They create brands that demand attention and that deliver brand performance. They are a team of experts from branding, strategy, advertising, design & digital – even, ex-client side people too. For 30 years they’ve created brands with distinction helping their clients’ brands get an unfair share of attention, competitive advantage, and to grow.
Wonsupona is a strategic naming and brand storytelling agency. They enjoy the process of developing stories and names that clearly define problems, evoke emotion and generate action. They believe that along with a great product or service, captivating messages wrapped in a unique tone and voice create connection. Much like a person, they believe every brand has a unique story waiting to be told.