“M for Media, together with the word ‘holiday’, is just what we want to offer our clients a media platform that is simple and comfortable, just like a vacation should be. We now have a name that is easy to explain, sounds good and is simple to pronounce. Also, Moliday’s .com-domain was available, which was especially important to us.”
“We needed a partner who really understands our vision and identity. It’s hard to find- but Eqvarium was just that.”

Catchword is one of the world's leading naming firms, with offices in the San Francisco Bay Area and New York. They offer all the services required for successful brand naming, including naming strategy and architecture, comprehensive name development, preliminary trademark screening, and global linguistic vetting.
Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
Zenmark is a global naming & branding agency founded in 1999 in San Francisco by a Silicon Valley Electrical Engineer and a Hollywood Screenwriter. Their clientele ranges from millennial fueled startups to household name giants such as GM, HP, and GSK. They have proven expertise in Technology, Life Sciences, and Consumer branding.











