“I am very satisfied. We had tried to come up with our own name, but were constantly getting stuck. Eqvarium guided us through the process with the right questions and positive energy. Among the 175 candidate names were Allom, an existing word that easily becomes familiar in a new context.”

“We’re not alone in regarding solar energy as the future. But our technology and product stand out on the market, and we need to show that in every part of our brand. We hired Eqvarium to create a waterproof brand name that both challenged the industry status quo and reflected …