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“Eqvarium led the work process in a professional way. They have created an efficient process that made the challenge easier and the work more creative and fun.”
“I am very satisfied. We had tried to come up with our own name, but were constantly getting stuck. Eqvarium guided us through the process with the right questions and positive energy. Among the 175 candidate names were Allom, an existing word that easily becomes familiar in a new context.”
FINIEN is a Los-Angeles based brand consultancy specialized on turning ventures into brands. The consultancy, led by brand strategist Fabian Geyrhalter, works with established companies and funded entrepreneurs on developing new brands. When pressure mounts to take your new brand from the ideation stage to a tangible reality, but expert resources and processes are missing, you have found your new partners. Engagements encompass Brand Strategy, Brand Naming and Brand Identity.
Grafik.net is a home for the world's most inspiring graphic design. Building on their 20-year heritage in print as Grafik magazine, they tap into the brilliant designers, curators, critics and image-makers who shape visual culture. Operating from their London office, they report on the latest projects by both upcoming and established design talent, explore graphic design history, represent the ideas of design practitioners, and provide a forum for thinking and writing about graphic design.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
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