By the time I first contacted Phil Davis of Tungsten Branding, I had spent several frustrating months trying to come up with a name on my own. Yet, after a consultation Phil surprised me by saying that I wasn't ready for his services. He told me to go back to work and further clarify the mission and identity of my business. It was not what I wanted to hear, but it inspired confidence in Phil's integrity and professionalism. Once the naming project commenced, Phil put on display his talents for both the art and science of identity branding. The concepts he presented were not only linguistically creative and appealing, but focused on the most important aspect of naming a business -- getting customers. And let's not overlook Phil's great sense of humor, which livened each conversation with fun and laughs. I highly recommend Tungsten Branding.