Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. They are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. They want to set your brand free. It is their belief that naming is a science, and for that they have a rigorous, battle-tested process in place. But They also firmly believe that naming is an art, and it is the art and poetry potential of names that separate companies from the pack of competitors who fail to understand the value of a great name.
"A very prominent venture capitalist said, ‘I didn’t think your original name sounded like a company that I could see going public, but the new one seems like a real company that matches the big vision you have.’ The transition to Anthology has been very smooth, and Zinzin’s role was much more than just coming up with a name. They’ve played a huge role in constructing the strategy and the brand identity for Anthology.”
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