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Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. They are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. They want to set your brand free. It is their belief that naming is a science, and for that they have a rigorous, battle-tested process in place. But They also firmly believe that naming is an art, and it is the art and poetry potential of names that separate companies from the pack of competitors who fail to understand the value of a great name.
“In terms of the reception of my new name from the previous name, my brand is much stronger. It’s a stronger brand than any others in the float world. We’ve …
“In terms of market impact, [the new name] changed everything for our company. It’s the most tangible aspect of our brand, we’ve trademarked it, and it has become everything that …
“Overall, Zinzin was very easy to work with and collaborative, which I’ve found is not common in this space. … We were very pleased with the process and the result. …
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