“Those in recovery from addiction know how tough it can be to stay on top of the disease — to remain aware of how they’re feeling throughout the day and to find support when needed. We developed the Cassava app so that the millions of people working through these challenges …

“In terms of the reception of my new name from the previous name, my brand is much stronger. It’s a stronger brand than any others in the float world. We’ve raised the bar in terms of our brand experience and it’s helped a lot with our brand positioning. When I’m …