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"A very prominent venture capitalist said, ‘I didn’t think your original name sounded like a company that I could see going public, but the new one seems like a real company that matches the big vision you have.’ The transition to Anthology has been very smooth, and Zinzin’s role was much more than just coming up with a name. They’ve played a huge role in constructing the strategy and the brand identity for Anthology.”
“In terms of the reception of my new name from the previous name, my brand is much stronger. It’s a stronger brand than any others in the float world. We’ve raised the bar in terms of our brand experience and it’s helped a lot with our brand positioning. When I’m dealing with other industries, the name recognition has been very good for me.”
C/C/G is the Digital Agency for Innovative Companies. A digital agency focused on delivering innovative website design, software development and social media marketing solutions for dynamic companies worldwide.
Motto is a full-service branding and digital agency that partners with companies to create disruption and drive real business results. Whether you’re launching a brand or reinventing an existing one, they’ll help you hone your perfect message, unite your culture under a common purpose, and design an unstoppable world-class brand that stands out.
Emotive Brand is a San Francisco B2B brand strategy and design firm transforming their clients' businesses by transforming their brand. They improve business performance by addressing brand positioning, messaging, go-to-market strategy and the overall behavior of a brand.
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