“By working with Eqvarium, we can turn our clients’ brand problems into opportunities. We take help from Eqvarium when our customers are about to venture out into the world with an existing brand. Our recommendation is to make an early linguistic quality assurance to save time and money, and also …

“We could only think up very technical names, and they didn’t work well in our consumer tests. We wanted a more emotional name with a warmer feel. The name was to build on the values felt when being helped with one’s incontinence, not the actual problem itself.”