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“We could only think up very technical names, and they didn’t work well in our consumer tests. We wanted a more emotional name with a warmer feel. The name was to build on the values felt when being helped with one’s incontinence, not the actual problem itself.”
“It was helpful to have a professional perspective on the name issue. It allowed us to look outside the box and see the naming process from a different perspective. Eventually we decided on the name EveryMeal, the name sounds good and describes the app in a functional perspective. We think …
Salt is a full-service branding and digital agency with offices in San Francisco and New York. Salt has helped brands be essential to their customers and succeed in the hyper-choice …
Tanj is a boutique brand consultancy that specializes in verbal identity. They’re a small, dedicated team of writing, marketing and branding experts who believe that powerful language is the primary …
WANT Branding is a unique brand consultancy. They create brands that demand attention and that deliver brand performance. They are a team of experts from branding, strategy, advertising, design & …
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