“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”
“Another big hitting point was that dscout has this giant database of scouts who are eager and motivated to participate, and they're all over the country, and I have this ability to recruit for different types. The diversity in the pool was really important for this work.”
"[With dscout], I can get a lot of quality data quickly that captures user experience in the moment and helps me and my team understand the issues users are having."
“One participant from our study who is 61 and has profound hearing loss expressed how appreciative he is of the flexibility and choices we offered by saying that, I was pleasantly surprised that the study organizers offered me choices on accessibility and the cherry on the ice cream was “we have interpreters available to interpret your answers” when I submitted my videos with my answers in American Sign Language."
"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."
"It was so cool to give personality to a start, especially when standing up a new offering or feature. We had the business case, and now we had the human case. There is certainly optimization that's based on our quant data, and now we're injecting the story to ensure we're not missing anything, not overlooking anything because of our standpoints."
“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”
“It is so eye-opening to hear and see real people in their homes, their cars, wherever they do mobile work, talk about their pain points and what motivates them. How they're responding to different product or communications experiences. It's really undeniable, once you're exposed to it.”
"dscout's ability to give us moderated interviews and a survey without a separate recruit was a nice fit for our needs here. The tool gave us the chance to conduct a relatively quick, mixed-methods study with a national sample. When we added up what we needed and the timeline, dscout just fit really well."
"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."
“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with in-home interviews.”
“With dscout's mobile Live interviews, you could tell folks felt comfortable sharing moments, experiences, and impressions more freely. There was a sense of intimacy and safety that's critical to what we're building.”
“One of the differences between in-person research and remote research is the longitudinal aspect. With dscout and diary studies, we can engage with a particular group over a period of time. That’s so valuable for us in talking about things like money and work, because it’s not something that people feel the same way about every single day—so being able to interact over a long period of time is important.”
“[Brands need to start] thinking about brand expression in less rigid terms and about the ways that your brand can come to life. Gen Z is a group of people who are so incredibly aware of their own identity, culture, and of how brands work. And they're able to kind of connect multiple touchpoints to decipher or create their meaning of what a brand is.”
“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact that people will do this.”