“Co-creation is not just some creative, fuzzy, front-end thing. The dscout missions actually helped us determine one of the most fundamental, left-brain, engineering things: the dimensions of the phone.”

“As we start to make meaningful progress toward what we’re recommending, we’re going to immediately start learning things that challenge that vision. Yes, We have this future-facing, North Star vision for whatever initiative we happen to be working on, but it is not set in stone. As we learn things …

"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."

“We believe that technology is smarter if it improves human outcomes. Smarter technology is human-centered technology, and our mission is to make smarter technology for all. At Lenovo, it's important to us for everyone to be able to equally access and experience our products and content.”

“One participant from our study who is 61 and has profound hearing loss expressed how appreciative he is of the flexibility and choices we offered by saying that, I was pleasantly surprised that the study organizers offered me choices on accessibility and the cherry on the ice cream was “we …

“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”

“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …

"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."

"After about 10 interviews, we heard a few key themes pop up again and again. We held a debrief session, designed a few solutions, and made some language and sequencing changes immediately. The detail and clarity of the feedback gave us the confidence we needed to act quickly."

“The treasure maps that the scouts submitted were amazing. They were so creative and rich that one of our designers made a Google Slides gallery of the different journeys so that the team could reference them as we were building our journey map, and we still have that as a …

“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”

"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …

"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …

"That makes clear what many of us already knew, that it's not about our screens, but what we do with them that matters. What we didn't know was how parents in the US today actually feel about navigating media with their children, and that's where dscout enters the picture."

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”