dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback in the form of rich video, voices, images and text and then analyze it within a quantifiable framework. They discover how people experience products, services and everyday life at the same moment they do. dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Their mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Their culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels them toward making that mission into reality.
“dscout offered us a complete understanding. Usability problems are glaringly important from an evaluative perspective. In a typical usability test, we'll see someone encounter something once over the course of …
“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying …
“Mobile ethnography on the dscout platform allowed for tremendous depth of understanding about our users—more than any other project that I’ve worked on. We built relationships with our participants, and …
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