dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback in the form of rich video, voices, images and text and then analyze it within a quantifiable framework. They discover how people experience products, services and everyday life at the same moment they do. dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Their mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Their culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels them toward making that mission into reality.
“It is so eye-opening to hear and see real people in their homes, their cars, wherever they do mobile work, talk about their pain points and what motivates them. How …
“We believe that technology is smarter if it improves human outcomes. Smarter technology is human-centered technology, and our mission is to make smarter technology for all. At Lenovo, it's important …
“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”
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