dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback in the form of rich video, voices, images and text and then analyze it within a quantifiable framework. They discover how people experience products, services and everyday life at the same moment they do. dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Their mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Their culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels them toward making that mission into reality.
“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact …
“We need to be in there, ensuring AI is continuously tweaked to account for potentially negative impacts and human unpredictability. That can only be done if humans are in there, …
"The client doesn't care about your tools—they just care about the information."
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