dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback in the form of rich video, voices, images and text and then analyze it within a quantifiable framework. They discover how people experience products, services and everyday life at the same moment they do. dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Their mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Their culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels them toward making that mission into reality.
“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or two about what we called the ‘abandonment chasm,’ which was exactly when you want to be selling them something.”
“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”
“As we start to make meaningful progress toward what we’re recommending, we’re going to immediately start learning things that challenge that vision. Yes, We have this future-facing, North Star vision for whatever initiative we happen to be working on, but it is not set in stone. As we learn things that challenge that perspective, it’s okay to move that flag as long as we always are marching toward something."
Read dscout Reviews, Testimonials & Customer References from 53 real dscout customers.
Browse dscout Case Studies, Customer Success Stories, & Customer References from 50 businesses that use dscout.
Watch dscout Customer Videos to learn why 7 businesses chose dscout.
FeaturedCustomers has 1,839,014+ validated customer references
including reviews, case studies, success stories, customer stories,
testimonials and customer videos that will help you make better
software purchasing decisions.
