dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback in the form of rich video, voices, images and text and then analyze it within a quantifiable framework. They discover how people experience products, services and everyday life at the same moment they do. dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Their mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Their culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels them toward making that mission into reality.
"We couldn't think of a way better to do that other than using dscout and sending scouts to do it. We were able to select from a diverse pool of …
"Though we had a single learning goal, we still prioritized a mixed methods approach, a survey from research, and product analytics with data science. This enabled us to understand what …
“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with …
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