“dscout allowed us to really effectively track where our users go and helped us to better understand their experience outside the app. They're able to record their screen and upload what they do—versus being constrained to a specific prototype or application—which was so powerful for us. We could also capture …

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”

"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …

“It was exciting because the concepts that we came up with for accessibility limitations very clearly were concepts participants were excited about even those without accessibility limitations. And this makes sense conceptually, theoretically: Designing for accessibility and designing for edge cases means innovating for everyone.”

"Though we had a single learning goal, we still prioritized a mixed methods approach, a survey from research, and product analytics with data science. This enabled us to understand what was happening, by unpacking both behavioral and attitudinal data, the what, and beginning to understand the why. By combining research …

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

"Instead of having simple well-crafted tools that can all work together, companies are incentivized to create big, bloated all-purpose mega-platforms."

"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."

“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”

“[Brands need to start] thinking about brand expression in less rigid terms and about the ways that your brand can come to life. Gen Z is a group of people who are so incredibly aware of their own identity, culture, and of how brands work. And they're able to kind …

“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”

“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …

“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”

“dscout offered us a complete understanding. Usability problems are glaringly important from an evaluative perspective. In a typical usability test, we'll see someone encounter something once over the course of an interview. But when we're seeing people encountering things over and over, it's definitely a signal that they're more important.”