"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …

“[Brands need to start] thinking about brand expression in less rigid terms and about the ways that your brand can come to life. Gen Z is a group of people who are so incredibly aware of their own identity, culture, and of how brands work. And they're able to kind …

“We believe that technology is smarter if it improves human outcomes. Smarter technology is human-centered technology, and our mission is to make smarter technology for all. At Lenovo, it's important to us for everyone to be able to equally access and experience our products and content.”

“Many of our designers were getting frustrated that there was a lot of wear testing feedback coming through and a lot of changes being asked for in the product that we were creating, but they didn't necessarily know the reason behind that. The dscout platform really allowed us to change …

"I knew I had strong feelings after working on the team as a researcher for several years about where I wanted ReOps to focus its efforts, and I did not want to unintentionally interpret the diary study submissions through that lens. We are not a user research team of one …

“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact that people will do this.”

"[With dscout], I can get a lot of quality data quickly that captures user experience in the moment and helps me and my team understand the issues users are having."

“We've been able to take on 40% more studies. I don't even think I could put into words how much time Private Panels saved us. It's completely changed the game for us.”

“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with in-home interviews.”

"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …

“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”

“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"Instead of having simple well-crafted tools that can all work together, companies are incentivized to create big, bloated all-purpose mega-platforms."

“The treasure maps that the scouts submitted were amazing. They were so creative and rich that one of our designers made a Google Slides gallery of the different journeys so that the team could reference them as we were building our journey map, and we still have that as a …