“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …

"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."

"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."

“We need to be in there, ensuring AI is continuously tweaked to account for potentially negative impacts and human unpredictability. That can only be done if humans are in there, testing and tweaking AI until it works for us. Working together, we can make quicker data-driven decisions and design services …

“Another big hitting point was that dscout has this giant database of scouts who are eager and motivated to participate, and they're all over the country, and I have this ability to recruit for different types. The diversity in the pool was really important for this work.”

"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."

“dscout allowed us to really effectively track where our users go and helped us to better understand their experience outside the app. They're able to record their screen and upload what they do—versus being constrained to a specific prototype or application—which was so powerful for us. We could also capture …

“One of the differences between in-person research and remote research is the longitudinal aspect. With dscout and diary studies, we can engage with a particular group over a period of time. That’s so valuable for us in talking about things like money and work, because it’s not something that people …

“I started recruiting partially with dscout. We wanted to test with 12 users. Six non-users of our products and six current users—who we’d already had recruited. We put them in separately and onboarded them with dscout.”

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."

"It was so cool to give personality to a start, especially when standing up a new offering or feature. We had the business case, and now we had the human case. There is certainly optimization that's based on our quant data, and now we're injecting the story to ensure we're …

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”

"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …

"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …