"We really needed quick and punchy content to engage our team and help them focus. So for us, this meant prioritizing succinct video clips, and other really engaging formats that would hold people's attentions in order to deliver our insights for maximum impact."

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."

“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact that people will do this.”

"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."

“We need to be in there, ensuring AI is continuously tweaked to account for potentially negative impacts and human unpredictability. That can only be done if humans are in there, testing and tweaking AI until it works for us. Working together, we can make quicker data-driven decisions and design services …

“We've been able to take on 40% more studies. I don't even think I could put into words how much time Private Panels saved us. It's completely changed the game for us.”

“For me, dscout is the best research tool out there for doing app research, or for doing research on users of technology.”

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."

"We couldn't think of a way better to do that other than using dscout and sending scouts to do it. We were able to select from a diverse pool of participants who live, work, and play near these six airport locations, and they were able to download the Enterprise app, …

"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …

"It was so cool to give personality to a start, especially when standing up a new offering or feature. We had the business case, and now we had the human case. There is certainly optimization that's based on our quant data, and now we're injecting the story to ensure we're …

“I started recruiting partially with dscout. We wanted to test with 12 users. Six non-users of our products and six current users—who we’d already had recruited. We put them in separately and onboarded them with dscout.”

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”