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“With dscout's mobile Live interviews, you could tell folks felt comfortable sharing moments, experiences, and impressions more freely. There was a sense of intimacy and safety that's critical to what we're building.”
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“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”
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"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."
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"More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, and actually not only want to do that, but actually do that, by truly understanding the consumers we serve."
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"dscout's ability to give us moderated interviews and a survey without a separate recruit was a nice fit for our needs here. The tool gave us the chance to conduct a relatively quick, mixed-methods study with a national sample. When we added up what we needed and the timeline, dscout …
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"Okay, we're going to have a six-week study and we’ve locked in the primary questions we want to ask.”
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“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”
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“I started recruiting partially with dscout. We wanted to test with 12 users. Six non-users of our products and six current users—who we’d already had recruited. We put them in separately and onboarded them with dscout.”
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“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”
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“The treasure maps that the scouts submitted were amazing. They were so creative and rich that one of our designers made a Google Slides gallery of the different journeys so that the team could reference them as we were building our journey map, and we still have that as a …
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“We need to be in there, ensuring AI is continuously tweaked to account for potentially negative impacts and human unpredictability. That can only be done if humans are in there, testing and tweaking AI until it works for us. Working together, we can make quicker data-driven decisions and design services …
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"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."
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“It is so eye-opening to hear and see real people in their homes, their cars, wherever they do mobile work, talk about their pain points and what motivates them. How they're responding to different product or communications experiences. It's really undeniable, once you're exposed to it.”
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“dscout offered us a complete understanding. Usability problems are glaringly important from an evaluative perspective. In a typical usability test, we'll see someone encounter something once over the course of an interview. But when we're seeing people encountering things over and over, it's definitely a signal that they're more important.”
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“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”