"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."

"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."

“[Brands need to start] thinking about brand expression in less rigid terms and about the ways that your brand can come to life. Gen Z is a group of people who are so incredibly aware of their own identity, culture, and of how brands work. And they're able to kind …

"More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, and actually not only want to do that, but actually do that, by truly understanding the consumers we serve."

“One of the differences between in-person research and remote research is the longitudinal aspect. With dscout and diary studies, we can engage with a particular group over a period of time. That’s so valuable for us in talking about things like money and work, because it’s not something that people …

"The client doesn't care about your tools—they just care about the information."

“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”

“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with in-home interviews.”

“For me, dscout is the best research tool out there for doing app research, or for doing research on users of technology.”

"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."

"[With dscout], I can get a lot of quality data quickly that captures user experience in the moment and helps me and my team understand the issues users are having."

“Co-creation is not just some creative, fuzzy, front-end thing. The dscout missions actually helped us determine one of the most fundamental, left-brain, engineering things: the dimensions of the phone.”

"Okay, we're going to have a six-week study and we’ve locked in the primary questions we want to ask.”