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“With dscout's mobile Live interviews, you could tell folks felt comfortable sharing moments, experiences, and impressions more freely. There was a sense of intimacy and safety that's critical to what we're building.”
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"dscout's ability to give us moderated interviews and a survey without a separate recruit was a nice fit for our needs here. The tool gave us the chance to conduct a relatively quick, mixed-methods study with a national sample. When we added up what we needed and the timeline, dscout …
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"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …
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“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”
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“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”
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“The treasure maps that the scouts submitted were amazing. They were so creative and rich that one of our designers made a Google Slides gallery of the different journeys so that the team could reference them as we were building our journey map, and we still have that as a …
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“dscout offered us a complete understanding. Usability problems are glaringly important from an evaluative perspective. In a typical usability test, we'll see someone encounter something once over the course of an interview. But when we're seeing people encountering things over and over, it's definitely a signal that they're more important.”
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"I knew I had strong feelings after working on the team as a researcher for several years about where I wanted ReOps to focus its efforts, and I did not want to unintentionally interpret the diary study submissions through that lens. We are not a user research team of one …
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“For me, dscout is the best research tool out there for doing app research, or for doing research on users of technology.”
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“It was exciting because the concepts that we came up with for accessibility limitations very clearly were concepts participants were excited about even those without accessibility limitations. And this makes sense conceptually, theoretically: Designing for accessibility and designing for edge cases means innovating for everyone.”
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“As we start to make meaningful progress toward what we’re recommending, we’re going to immediately start learning things that challenge that vision. Yes, We have this future-facing, North Star vision for whatever initiative we happen to be working on, but it is not set in stone. As we learn things …
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“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with in-home interviews.”
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"We really needed quick and punchy content to engage our team and help them focus. So for us, this meant prioritizing succinct video clips, and other really engaging formats that would hold people's attentions in order to deliver our insights for maximum impact."
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"dscout helps non-researchers empathize with our users. The platform enables us to capture the voice of the customer and share their perspectives throughout Lenovo."
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“We pulled only Lenovo product owners out of the screener for our mission, but have all other data back-logged."