“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"I think what was a big aha moment is just how much the research would impact our go-to-market strategy and marketing language. And we've used so much of the keywords from the word cloud in our language, whether that's the website, or our pitch decks."

“Getting kids to speak freely about things on their own time and in their own language can be a challenge, and that’s why we paired dscout’s mobile ethnographic approach with in-home interviews.”

"dscout helps non-researchers empathize with our users. The platform enables us to capture the voice of the customer and share their perspectives throughout Lenovo."

“We pulled only Lenovo product owners out of the screener for our mission, but have all other data back-logged."

“We believe that technology is smarter if it improves human outcomes. Smarter technology is human-centered technology, and our mission is to make smarter technology for all. At Lenovo, it's important to us for everyone to be able to equally access and experience our products and content.”

“One participant from our study who is 61 and has profound hearing loss expressed how appreciative he is of the flexibility and choices we offered by saying that, I was pleasantly surprised that the study organizers offered me choices on accessibility and the cherry on the ice cream was “we …

“It was exciting because the concepts that we came up with for accessibility limitations very clearly were concepts participants were excited about even those without accessibility limitations. And this makes sense conceptually, theoretically: Designing for accessibility and designing for edge cases means innovating for everyone.”

"More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, and actually not only want to do that, but actually do that, by truly understanding the consumers we serve."

"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."

“Another big hitting point was that dscout has this giant database of scouts who are eager and motivated to participate, and they're all over the country, and I have this ability to recruit for different types. The diversity in the pool was really important for this work.”

“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”

"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."

"Instead of having simple well-crafted tools that can all work together, companies are incentivized to create big, bloated all-purpose mega-platforms."

“We've been able to take on 40% more studies. I don't even think I could put into words how much time Private Panels saved us. It's completely changed the game for us.”