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“One participant from our study who is 61 and has profound hearing loss expressed how appreciative he is of the flexibility and choices we offered by saying that, I was pleasantly surprised that the study organizers offered me choices on accessibility and the cherry on the ice cream was “we …
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"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."
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“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …
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“With dscout's mobile Live interviews, you could tell folks felt comfortable sharing moments, experiences, and impressions more freely. There was a sense of intimacy and safety that's critical to what we're building.”
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"The client doesn't care about your tools—they just care about the information."
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"dscout's ability to give us moderated interviews and a survey without a separate recruit was a nice fit for our needs here. The tool gave us the chance to conduct a relatively quick, mixed-methods study with a national sample. When we added up what we needed and the timeline, dscout …
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“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”
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"Okay, we're going to have a six-week study and we’ve locked in the primary questions we want to ask.”
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“For me, dscout is the best research tool out there for doing app research, or for doing research on users of technology.”
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“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”
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“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”
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“Co-creation is not just some creative, fuzzy, front-end thing. The dscout missions actually helped us determine one of the most fundamental, left-brain, engineering things: the dimensions of the phone.”
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"We really needed quick and punchy content to engage our team and help them focus. So for us, this meant prioritizing succinct video clips, and other really engaging formats that would hold people's attentions in order to deliver our insights for maximum impact."
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"We couldn't think of a way better to do that other than using dscout and sending scouts to do it. We were able to select from a diverse pool of participants who live, work, and play near these six airport locations, and they were able to download the Enterprise app, …
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"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."