“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"After about 10 interviews, we heard a few key themes pop up again and again. We held a debrief session, designed a few solutions, and made some language and sequencing changes immediately. The detail and clarity of the feedback gave us the confidence we needed to act quickly."

"dscout helps non-researchers empathize with our users. The platform enables us to capture the voice of the customer and share their perspectives throughout Lenovo."

“We pulled only Lenovo product owners out of the screener for our mission, but have all other data back-logged."

“We believe that technology is smarter if it improves human outcomes. Smarter technology is human-centered technology, and our mission is to make smarter technology for all. At Lenovo, it's important to us for everyone to be able to equally access and experience our products and content.”

“One participant from our study who is 61 and has profound hearing loss expressed how appreciative he is of the flexibility and choices we offered by saying that, I was pleasantly surprised that the study organizers offered me choices on accessibility and the cherry on the ice cream was “we …

“As we start to make meaningful progress toward what we’re recommending, we’re going to immediately start learning things that challenge that vision. Yes, We have this future-facing, North Star vision for whatever initiative we happen to be working on, but it is not set in stone. As we learn things …

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”

“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”

“For me, dscout is the best research tool out there for doing app research, or for doing research on users of technology.”

"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …

"That makes clear what many of us already knew, that it's not about our screens, but what we do with them that matters. What we didn't know was how parents in the US today actually feel about navigating media with their children, and that's where dscout enters the picture."

“Participants are so much less self-conscious on dscout. They’re hanging out and talking to you, and they’re getting super real. My clients are amazed they can’t get over the fact that people will do this.”

“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …