“[Brands need to start] thinking about brand expression in less rigid terms and about the ways that your brand can come to life. Gen Z is a group of people who are so incredibly aware of their own identity, culture, and of how brands work. And they're able to kind …

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

"Okay, we're going to have a six-week study and we’ve locked in the primary questions we want to ask.”

“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”

“Co-creation is not just some creative, fuzzy, front-end thing. The dscout missions actually helped us determine one of the most fundamental, left-brain, engineering things: the dimensions of the phone.”

“The treasure maps that the scouts submitted were amazing. They were so creative and rich that one of our designers made a Google Slides gallery of the different journeys so that the team could reference them as we were building our journey map, and we still have that as a …

"The project started in December, which was holiday shopping season—it actually seemed like a perfect time to do a diary study and ask people about their shopping experiences, because people are doing a lot of online shopping during that time."

“dscout offered us a complete understanding. Usability problems are glaringly important from an evaluative perspective. In a typical usability test, we'll see someone encounter something once over the course of an interview. But when we're seeing people encountering things over and over, it's definitely a signal that they're more important.”

“We need to be in there, ensuring AI is continuously tweaked to account for potentially negative impacts and human unpredictability. That can only be done if humans are in there, testing and tweaking AI until it works for us. Working together, we can make quicker data-driven decisions and design services …

“We've been able to take on 40% more studies. I don't even think I could put into words how much time Private Panels saved us. It's completely changed the game for us.”

"More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, and actually not only want to do that, but actually do that, by truly understanding the consumers we serve."

“I started recruiting partially with dscout. We wanted to test with 12 users. Six non-users of our products and six current users—who we’d already had recruited. We put them in separately and onboarded them with dscout.”

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"It was so cool to give personality to a start, especially when standing up a new offering or feature. We had the business case, and now we had the human case. There is certainly optimization that's based on our quant data, and now we're injecting the story to ensure we're …

"I hadn’t talked to potential customers yet and started to think, ‘Do people really use a changing table or do they just avoid it? Do they not even go into the store?"