"dscout helps non-researchers empathize with our users. The platform enables us to capture the voice of the customer and share their perspectives throughout Lenovo."

"We chose a Diary study because we wanted to understand these folks over time, and we know everybody's day is a little different, but Mark and I really wanted to understand, "What are the highs and lows of working for a small business?" It was also important that we have …

“There’s that sense of realness being there in the environment surrounded by the sounds and the different products. We learned that sustainability is a really complex multi-factored concept that means a lot of different things to different people; be it organic, grass-fed, animal welfare, or recycled packaging.”

"More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, and actually not only want to do that, but actually do that, by truly understanding the consumers we serve."

"Instead of having simple well-crafted tools that can all work together, companies are incentivized to create big, bloated all-purpose mega-platforms."

“With dscout's mobile Live interviews, you could tell folks felt comfortable sharing moments, experiences, and impressions more freely. There was a sense of intimacy and safety that's critical to what we're building.”

"We really needed quick and punchy content to engage our team and help them focus. So for us, this meant prioritizing succinct video clips, and other really engaging formats that would hold people's attentions in order to deliver our insights for maximum impact."

“In beta tests, it’s important to identify patterns. But we want to understand what’s causing those patterns, and to understand if they’re problems. Capturing those candid moments that users spend with the product allows you to determine when to take action—that’s key.”

“People really loved it because the consumer videos really brought to life what we thought was the case. It took us out of our heads because it's not us saying these things. We’re hearing the consumer say them.”

"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …

"That makes clear what many of us already knew, that it's not about our screens, but what we do with them that matters. What we didn't know was how parents in the US today actually feel about navigating media with their children, and that's where dscout enters the picture."

"The dscout platform simplified the process, eliminating much of the logistical coordination work and letting me focus only on the information I wanted to get and the information that I did get."

“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”

"We found dscout incredibly effective because it’s just so deep and comprehensive. In a stakeholder presentation, we could capture video clips, show a customer journey, and illustrate how old and young people are the same in terms of their media behaviors."

“It was exciting to watch all of the participant responses appear in real-time on the dscout dashboard. We collected tons of quotes, videos, and images that we later used to engage many stakeholders across the organization. It helped us understand our users and their needs.”