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"Okay, we're going to have a six-week study and we’ve locked in the primary questions we want to ask.”
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"Though we had a single learning goal, we still prioritized a mixed methods approach, a survey from research, and product analytics with data science. This enabled us to understand what was happening, by unpacking both behavioral and attitudinal data, the what, and beginning to understand the why. By combining research …
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“Another big hitting point was that dscout has this giant database of scouts who are eager and motivated to participate, and they're all over the country, and I have this ability to recruit for different types. The diversity in the pool was really important for this work.”
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"It was so cool to give personality to a start, especially when standing up a new offering or feature. We had the business case, and now we had the human case. There is certainly optimization that's based on our quant data, and now we're injecting the story to ensure we're …
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“Collaborating with dscout feels like thought partnership. Every time we engage with dscout, you can tell they’re passionate about people and want to help you do better research. They’re always trying to help you be successful and build your confidence.”
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"Being able to do remote qual, mobile ethnographies, journaling, and robust screeners allows you to learn quickly and make sure that the time you spend with people in-person is as rich and meaningful as possible."
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“We’d recruited scouts in the path of Hurricane Irma before it made landfall. We were simultaneously watching reports from scouts come in at the same time as we were seeing events unfold on the news.”
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“We had this observation that the technology was fairly complex and could only be totally understood by kids in the nine-to-ten-year age range. But that was also exactly when kids moved away from toys they played when they were younger. So we got to this conclusion in a week or …
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“Co-creation is not just some creative, fuzzy, front-end thing. The dscout missions actually helped us determine one of the most fundamental, left-brain, engineering things: the dimensions of the phone.”
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“The way we access our users greatly affects the methods that we use. I’ve worked in places where you could do guerrilla research and you can access people that use your product quickly.”
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"It was really important to us that we have a diverse sample, diverse in a wide range of ways, and that our data has some real breadth to it. We also knew that we wanted to have really deep conversations with parents and be able to contextualize their approaches to …
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"That makes clear what many of us already knew, that it's not about our screens, but what we do with them that matters. What we didn't know was how parents in the US today actually feel about navigating media with their children, and that's where dscout enters the picture."
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"dscout's ability to give us moderated interviews and a survey without a separate recruit was a nice fit for our needs here. The tool gave us the chance to conduct a relatively quick, mixed-methods study with a national sample. When we added up what we needed and the timeline, dscout …
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“Many of our designers were getting frustrated that there was a lot of wear testing feedback coming through and a lot of changes being asked for in the product that we were creating, but they didn't necessarily know the reason behind that. The dscout platform really allowed us to change …
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“I use dscout when I want people to try something in the world, and then really come back and reflect with us on it.”