"At Coupa, we look at Engagement Minutes and the account ICP score, then marry that data with Demandbase onsite and offsite intent data. This gives us a comprehensive view of which accounts are more likely to buy when we’re initially choosing our account lists."

"The Demandbase platform is the perfect ABX engine to help companies understand intent and not just spam potential customers with unwanted emails to really help you focus and look at where your buyers are along the journey and to support their education."

“Demandbase provides unmatched access to accurate, detailed information on my target prospects. I’m consistently impressed by how easy it is to find what I need.”

“The system was good enough. But the data wasn’t. That was the tripping point. Without accurate information, even the best CRM is just shelfware.”

“With Demandbase, we’ve been able to align marketing and sales around the right accounts, personalize engagement at scale, and dramatically accelerate pipeline growth. The insights and precision we’ve gained are fueling scalable growth and efficiency across Zoom.”

“With Demandbase, we effectively transformed advertising spend into qualified opportunities. Through precision targeting and actionable insights, we’ve strengthened cross-functional alignment, accelerated pipeline growth, and delivered measurable impact in the areas that matter most.”

“Demandbase has completely transformed the way we manage our leads with buying group signals. Leads are no longer stagnant; they’re activated, engaged, and moving faster through our funnel. The level of alignment we’ve built between our marketing and sales teams has set the benchmark for future initiatives.”

“Demandbase gave us the clarity and precision we needed to step up our ABM strategy, ensuring every dollar spent truly counts.”