Customer Focus Enterprise started out as a CRM (Customer Relationship Management) system for a wholesale & distribution company back in the late '90s. The impact in terms of reduced administration, sales growth and increased customer satisfaction was unprecedented, and so they decided to develop the solution for general use.
"We were looking for one system to handle all of our key business processes and also to reduce response times to customers, and enhance the job management of customer orders. We looked at other specialist software systems for the promotional merchandise industry but they were weak in accounts and marketing. Customer Focus Enterprise was the only software that fulfilled all of our requirements, came in under budget and could be implemented within one month."




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