181 Criteo Testimonials

"We’ve moved away from pure efficiency-driven marketing towards the direction of new customer growth. It is more important for growth to expand the customer base than to expand individual sales. That’s why we want to consciously break away from ROI goals and instead consider the potential customer lifetime value."

"Trust is not bought, it is acquired, and it is not overnight. It is simple and manageable, but few companies do it in practice."

"Criteo in-app retargeting allows us to improve both ARPU (Average Revenue Per User) and overall ROI – our top priorities for Forge of Empires. Investing in new players is a key part of our marketing budget. However, increasing CPIs have been a challenge and will have a real impact on the ROI – for that reason retargeting with Criteo is now part of our marketing strategy."

"What I really like about Criteo is that we can deliver good performance whilst using different kinds of automation. I really value this because ultimately we want to operate at scale."

"The support from the Criteo team has been an important factor for us to stay with Criteo. Our account manager makes sure everything is clear and the performance is always backed by numbers."

"Criteo’s video solution allows us to reach additional audiences and also to retarget audiences that have already had exposure via TV and video, increasing awareness and repeats of our video plans.” Florent goes on to say, “As an e-merchant, you’re always torn between branding and performance I believe that, for this type of video format, the solutions offered by Criteo let us reconcile the two, let us have a branding objective, with awareness and top-of-mind uplift, while allowing us to look for performance and traffic for our Cdiscount Voyages service."

"We’re focused on building a brand that has staying power, and we’ve galvanized our community to be a part of what we do."

"I have used several retargeting tools, including Google, and Criteo has always been the one that brought us the best performance."

Give it a try! This might be exactly what you need to start opening up conversations about the true value of brand awareness and the importance of display as an essential touchpoint in the customer journey.

"We only use noble and high-quality raw materials with exclusive comfort technologies, prioritizing the manufacturing of men’s and women’s shoes with handcrafted labor that values and respects our community and our artisans."

"With the growing competition and variety of new advertisement options in the market we always try to keep up or even be one step ahead of our competition. We always look for new ways of [advertising] online which are often backed up by new ad delivering technologies."

"The most important aspect of our marketing activity is reaching customers with the right content at the right time. Criteo allows us to have a profitable and effective display solution that complements our marketing activity across all channels."

What we’re doing on our side in order to combat that is analyzing the data for our clients for their most loyal customers, understanding the repeat purchase rate of those customers, the lifetime value and then structuring campaigns in order to influence first time purchasers to become repeat purchasers and then loyal clients.”

"Criteo’s technology really works. We make sure to stay within the established cost of sale and ROAS, and the traffic generated is very high quality — not only in the remarketing campaign. It’s great that we can achieve Edinos’ goals and focus on ads that really drive sales."

"Since almost half of our revenue is generated via apps and our app users show high engagement, apps play an important role in our company’s strategy. For that reason, we’re focusing more and more on our app marketing strategy, including the development of app remarketing and app acquisition activities."