"Before, clients were booking their flights several months in advance. Today they are waiting until the last moment to book, due to uncertainty of local lockdowns, etc. The retargeting has therefore become even more important than before because we need to keep our prospects engaged while they are still selecting which airline company to buy their ticket from."
"Criteo App Retargeting not only provides us with outstanding campaign performance compared to other retargeting solutions previously tested, it also provides us with the scale needed to expand rapidly into new regions. We see Criteo as a strategic partner that will be instrumental in helping us to continue to achieve our objectives as we expand to more regions in the future. The deep integration between Criteo and Adjust ensures that our marketing campaigns are leveraging all our in-app user activity in real-time, in a scalable and secure way."
"Consolidating all our campaigns for a day into a “Webcover” campaign has allowed 3Suisses to rapidly gain a share of voice in a very short time span with efficient messaging. Thanks to Criteo’s engine, we were capable of qualifying exposed users and adapt messages according to their profile (new clients or active clients). This approach allowed us to optimize click-through rates on our banners and therefore increase their efficiency in terms of conversion."
"When we worked with CPC, no matter how small the bid change, we didn’t know exactly if it would really improve the ROI of the campaigns. With [Automated Bidding], our changes are usually made when the ROI is not as expected and we know that if we lower the percentage, we will certainly have growth even with a lower delivery."
Driving traffic to the website through other campaigns can lead to high visit costs. We wanted to attract traffic with low visit costs.”
"The Similar Audience campaign is an important campaign, because we re-connect with users that have not been on our website for a while in addition to us connecting with completely new users. From our brand and consideration standpoint we think this campaign is great added value to all our other campaigns"
"From the start, we saw the simplicity of the service and quick results. Criteo is always ready to help, so that you can expect new things and solutions on a frequent basis."
"Regarding the partnership, Shaheer Masoom Usmani, 6thStreet’s Head of Digital Marketing, E-commerce."
"For many of our clients, we implemented dynamic retargeting campaigns with other partners, but they were not satisfactory. In all cases, Criteo’s results were better in terms of the number of transactions, conversion rate and traffic quality,"
"Our goal is to drive people to our website, so that we can show them we are the leader in this space. From there, we work on driving them to the store, where the average basket is two times higher."
"Thanks to Criteo’s full-funnel offering, we have a second chance to encourage users to buy — and the results show it is working very well. The consideration campaign turned out to be a real added value. Proper display advertising has significantly increased conversions and business turnover.’"
"In this complex period, we must continue to make the dream of a new home come true and pursue our mission of bringing together those who sell and those who buy, even if you can’t do it physically,"
"Criteo’s engine and algorithm are industry leading, and they have user-friendly reports and tools, as well as excellent account support. Criteo’s adaptability and fast reaction help us face our constant new challenges that we have to deal with. That’s why they are one of our oldest partners and we hope to continue to have them in our journey for many years."
"Our daily challenge is optimizing each step of our users’ customer journeys. Thus, Criteo is the perfect partner, and supports us in catching the attention of users that already know us and have visited our site before, driving them finally to conversion."
"It’s a functional and effective display retargeting tool. It keeps things clean, allows for a solid overview and gives you just the right amount of control over your campaigns."