“We often work with relatively small retailers who have grown rapidly with low technology costs. The fact that we can integrate Convert with Shopify Plus and test in such a short space of time, with relatively low capital outlay, is SUPER attractive to our core audience base.”

“The winner also focused on one benefit: that the journal was made to achieve your goals. The losing variant, however, had much more information crammed-in with two benefits in addition to a product feature, making it less precise on what the customer really cared about and main message: to help …