"We can conclude that users do not tend to fill a large number of fields since two variations with 8 opened fields showed the same CR which is less than the CR of Variation 2. As for bounce rate, it doesn’t differ from variation to variation, so changing the form didn’t influence this indicator."
“I've worked with Wordpress for about 15 years, and split testing was something I avoided like the plague. I'm happy to say that Convert.com got me past those fears because of the simplicity of setup and ease of use.”
"The client has traditionally stayed away from showing pricing because their products do come at a premium, but when we’re able to help a user understand what impact a purchase will have on their monthly budget by showing monthly payment pricing, we’re able to instil confidence and remove the fear of the product being out of their reach financially. Transparency is always the best approach."
"We have already implemented four winning tests with Xtrema, which has allowed us to see the lift from testing AND in a live environment. A conservative annualization of these results (using revenue per session) would yield an incremental lift for the client of ~$755,000, representing roughly a 15% in their ecommerce revenue."
"The test execution required some internal dev work. The ease of implementing that work through Convert was a breeze compared to other platforms we have used."