AB Tasty

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Read 57 AB Tasty reviews and testimonials from customers, explore 112 case studies and customer success stories, and watch 9 customer videos to see why companies chose AB Tasty as their A/B Testing Software

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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Customer Rating Review Scorebased on 3066 reference ratings
4.8/5.0 (3066)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software

Featured Testimonials

  • "The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."

  • “If I don’t pre-order now, lunch will come late, make me late to meeting #4 and throw off my entire afternoon.”

  • "For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site and avoid regressions, and on the other improve user loyalty which would directly affect our revenues."

Featured Case Studies

  • Kiehl’s Increases Revenue by 31% with Basket Page Optimization

  • Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions

  • CleanChoice Energy Drives Lead Gen with Pop-In

Featured Customer Videos

Additional AB Tasty Information & Resources

Read AB Tasty Reviews, Testimonials & Customer References from 57 real AB Tasty customers.

Browse AB Tasty Case Studies, Customer Success Stories, & Customer References from 112 businesses that use AB Tasty.

Watch AB Tasty Customer Videos to learn why 9 businesses chose AB Tasty.