AB Tasty

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Read 57 AB Tasty reviews and testimonials from customers, explore 112 case studies and customer success stories, and watch 9 customer videos to see why companies chose AB Tasty as their A/B Testing Software

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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Customer Rating Review Scorebased on 3100 reference ratings
4.8/5.0 (3100)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software

Featured Testimonials

  • "We were very happy with the results of this test, and we’re absolutely going to use the banner again during our next sale. The best part is that duplicating and implementing the banner design will be very easy to do, and won’t require any IT help, now that the template is all set up - this is part of the beauty of the AB Tasty platform."

  • “For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to our development team.”

  • "We now have a tool and a strategy that allows us to test before we invest time and money in development."

Featured Case Studies

  • Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway

  • Sage Sees Transaction Lift from A/B Testing Website Copy

  • OUI.sncf Relies on AB Tasty for Risk-Free Innovation

Featured Customer Videos

Additional AB Tasty Information & Resources

Read AB Tasty Reviews, Testimonials & Customer References from 57 real AB Tasty customers.

Browse AB Tasty Case Studies, Customer Success Stories, & Customer References from 112 businesses that use AB Tasty.

Watch AB Tasty Customer Videos to learn why 9 businesses chose AB Tasty.