AB Tasty

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Read 57 AB Tasty reviews and testimonials from customers, explore 112 case studies and customer success stories, and watch 9 customer videos to see why companies chose AB Tasty as their A/B Testing Software

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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  • 57 Testimonials View
  • 112 Case Studies View
  • 9 Customer Videos View
Customer Rating Review Score based on 3447 reference ratings
4.8/5.0 (3447)
  • Summer 2025 Market Leader A/B Testing Software
    Press Release Report

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Featured Testimonials

  • "AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to …

    Kamran Shaikh Video Digital Marketing

  • “One of our challenges is marketing our toddler collection, We recently combined the kids line and the toddler line into one collection. But toddler is a key demographic – if …

    Morganne Hatfield Marketing Analyst

  • "We had a 15% increase in revenue while that test was running - millions of dollars when you look at it in an annual sense."

    Vanja Stace Chief Experience Officer
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Featured Case Studies

  • How Lush’s focus on human connection optimized the digital customer experience

  • Shiseido Revitalizes Experience Optimization Strategy With AB Tasty

    Cynthia Bevilacqua Digital Product and User Experience Manager

  • Targeting webpage design variations at new users

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Featured Customer Videos

  • On The Beach - Customer Success Story (Alex McClean - Conversion Rate Optimization Manager)
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    Alex McClean Conversion Rate Optimization Manager
  • Embark Veterinary - Customer Success Story (Carolyn Ciciarelli - Senior Product Manager)
    Play Video
    Carolyn Ciciarelli Senior Product Manager
  • University College London - Customer Success Story (Joe Gladstone - Assistant Professor of Consumer Behavior)
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    Joe Gladstone Assistant Professor of Consumer Behavior
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Additional AB Tasty Information & Resources

Read AB Tasty Reviews, Testimonials & Customer References from 57 real AB Tasty customers.

Browse AB Tasty Case Studies, Customer Success Stories, & Customer References from 112 businesses that use AB Tasty.

Watch AB Tasty Customer Videos to learn why 9 businesses chose AB Tasty.

FeaturedCustomers has 1,911,840+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.