AB Tasty

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Read 57 AB Tasty reviews and testimonials from customers, explore 112 case studies and customer success stories, and watch 9 customer videos to see why companies chose AB Tasty as their A/B Testing Software

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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Customer Rating Review Scorebased on 2994 reference ratings
4.8/5.0 (2994)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software

Featured Testimonials

  • “Using AB Tasty, an efficient and flexible experimentation and personalization platform, enabled us to build on our optimization approach. To continue to build on that, we decided to hire Endless Gain. Working with Endless Gain means we get dedicated resources who are focused 100% of their time on improving our customers experience without the distraction of day-to-day business challenges.”

  • “We value our community at Decathlon. What’s great about this kind of social proof messaging is that it’s a way to automatically let people take the opinions of other Decathlon shoppers into account – if a certain product is popular or trending, others can know that in real time as they’re browsing. From a business perspective, it increases our transaction rate and revenue, and from a customer experience perspective, it helps orient shoppers.”

  • "The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."

Featured Case Studies

  • French Online Marketplace Pour de Bon Increases Revenue by 25%

  • Improving advertisement display and visibility

  • Hodges Badge Company Adds Customer Reviews to Increase Revenue per Visit by 67%

Featured Customer Videos

Additional AB Tasty Information & Resources

Read AB Tasty Reviews, Testimonials & Customer References from 57 real AB Tasty customers.

Browse AB Tasty Case Studies, Customer Success Stories, & Customer References from 112 businesses that use AB Tasty.

Watch AB Tasty Customer Videos to learn why 9 businesses chose AB Tasty.