AB Tasty

"For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site and avoid regressions, and on the other improve user loyalty which would directly affect our revenues."

"We had been using [a previous conversion optimization tool] and it wasn’t user-intuitive, you really needed to work with an agency to do something very simple—you couldn’t really customize it to track specific things for a campaign, not in the way that AB Tasty allows you to. What we’re doing with AB Tasty now on our own, we would not have been able to do before."

"We were very happy to see that respondents overwhelmingly said they liked the homepage, and found what they were looking for. Overall, our donors were familiar with our website, even if they did ask for more video and photographic content. Our next step is to use this information to expand on the personalization campaigns around the visitor personas we’ve discovered, using AB Tasty."