AB Tasty

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Read 57 AB Tasty reviews and testimonials from customers, explore 112 case studies and customer success stories, and watch 9 customer videos to see why companies chose AB Tasty as their A/B Testing Software

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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Customer Rating Review Scorebased on 3170 reference ratings
4.8/5.0 (3170)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software

Featured Testimonials

  • "We had a 15% increase in revenue while that test was running - millions of dollars when you look at it in an annual sense."

  • “With AB Tasty, it’s easy to build rich audience segments for our personalization campaigns. Data from our CRM and behavioral data, including from our acquisition campaigns, powered our personalized Christmas experiences.”

  • “Using AB Tasty, an efficient and flexible experimentation and personalization platform, enabled us to build on our optimization approach. To continue to build on that, we decided to hire Endless Gain. Working with Endless Gain means we get dedicated resources who are focused 100% of their time on improving our customers experience without the distraction of day-to-day business challenges.”

Featured Case Studies

  • Petsonic Increases Traffic to Their Registration Page by 147% with one Pop-up

  • Modz.fr - Customer Case Study

  • Unkut - Customer Case Study

Featured Customer Videos

Additional AB Tasty Information & Resources

Read AB Tasty Reviews, Testimonials & Customer References from 57 real AB Tasty customers.

Browse AB Tasty Case Studies, Customer Success Stories, & Customer References from 112 businesses that use AB Tasty.

Watch AB Tasty Customer Videos to learn why 9 businesses chose AB Tasty.