57 AB Tasty Testimonials

“It took a long time to set up a test, it was very manual and painful. While we wanted to experiment with speed, it just took such a long time.”

“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and potentially come back. If we work on creating the most seamless and personalized customer journey, over time, this recognition will transform into loyalty and create stickiness, inciting the customer to come back and therefore form a virtuous relationship with us.”

“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”

"For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site and avoid regressions, and on the other improve user loyalty which would directly affect our revenues."

"AB Tasty is delicious! We use AB Tasty to execute A/B and multivariate tests and personalization of our online store, ashleyfurniture.com. Currently, our UX teams use AB Tasty to gain knowledge of user experience to solve a range of problems and to build new functionalities. With this tool, it is easy to A/B test our ideas to learn whether our hypothesis increases conversion rates, before implementing them on all of our traffic."

"With AB Tasty, the only limit to what you can test is your imagination. Their platform allows for simple style changes up to advanced modifications thanks to developer-friendly features, like the ability to add JavaScript, HTML and CSS. The best thing about using AB Tasty is that we’re able to provide a data-driven rationale for our website design choices. When fellow colleagues ask us why something is the way it is on our site, we can explain the reasoning behind the choice, including statistically significant data from our tests. Almost all of our site updates are thanks to the tests we have run using AB Tasty. First, we narrow down the best design choice, then we work on colors, followed by sizing. We plan to use AB Tasty to further refine everything on our site to reach and even exceed our goal of increasing booking conversions by 17.5%."

“The results of this first test were far beyond our expectations. This is just the beginning: we are eager to scale the use of social proof on many more use cases in order to maximize the business impact.”

"I’m very impressed by how simple it is to get up and running with AB Tasty. The platform is so easy to use, no tech skills needed - this is a real plus!"

"We were very happy to see that respondents overwhelmingly said they liked the homepage, and found what they were looking for. Overall, our donors were familiar with our website, even if they did ask for more video and photographic content. Our next step is to use this information to expand on the personalization campaigns around the visitor personas we’ve discovered, using AB Tasty."

"We were very happy with the results of this test, and we’re absolutely going to use the banner again during our next sale. The best part is that duplicating and implementing the banner design will be very easy to do, and won’t require any IT help, now that the template is all set up - this is part of the beauty of the AB Tasty platform."

"I was confident we could improve click-through rates by tweaking page design. What surprised me was how one simple A/B test with AB Tasty could have such a direct, significant effect on sales."

"We had been using [a previous conversion optimization tool] and it wasn’t user-intuitive, you really needed to work with an agency to do something very simple—you couldn’t really customize it to track specific things for a campaign, not in the way that AB Tasty allows you to. What we’re doing with AB Tasty now on our own, we would not have been able to do before."

"AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap."

"We have been using AB Tasty for two years. It's an easy, powerful tool and we have a real one to one support team."

"AB Tasty is the perfect tool to make educated decision about your website. The tool is easy to handle and understand, the support is very responsive and helpful."