"AB Tasty is delicious! We use AB Tasty to execute A/B and multivariate tests and personalization of our online store, ashleyfurniture.com. Currently, our UX teams use AB Tasty to gain knowledge of user experience to solve a range of problems and to build new functionalities. With this tool, it is …

"For us, backing up all experimentation with data is very important. The importance is that customers find products and what they need on the website, rather than complicating their journey."

“With AB Tasty, even if a test idea doesn’t ‘win’, we still save a lot on production cost and avoid frustration from developers, product managers and designers."

“The ability to duplicate tests in AB Tasty allows us to exchange more often with the other EMEA countries and to share experiments. We rely on AB Tasty to guide us in driving our personalization strategy forward.”

“We were able to launch our tests in two weeks."

“One of our challenges is marketing our toddler collection, We recently combined the kids line and the toddler line into one collection. But toddler is a key demographic – if we can get moms to discover and fall in love with Hanna Andersson clothing for their young children, chances are …

“Using AB Tasty, an efficient and flexible experimentation and personalization platform, enabled us to build on our optimization approach. To continue to build on that, we decided to hire Endless Gain. Working with Endless Gain means we get dedicated resources who are focused 100% of their time on improving our …

“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and …

“Thanks to the Exploration Assistant A/B test and its very impactful results, we will now industrialize this test. This test was very strategic because it was the first which included AI, which plays a key role in OUI.sncf’s strategy.”

“Our strategy is to offer the most fluid and seamless user experience possible to our clients, the vast majority of whom browse and book on our OUI.sncf mobile app, which has become extremely popular.”

“Before AB Tasty, we were running our own, experimental platform. A lot of the developers’ time was spent creating and coding in different variations of tests. What this meant was that you could spend a sprint just to launch a very simple test. It was a very costly endeavor.”

“It took a long time to set up a test, it was very manual and painful. While we wanted to experiment with speed, it just took such a long time.”

“Introducing a saved basket prompt for returning users when they return on Pets at Home’s website increased more users to checkout and convert. We’ll also be running this test on mobile to see how this performs.”

"We want to be quicker and more efficient in our releases, without increasing any risks. Flagship lets us do this thanks to the different functionalities available in the platform, as well as the advanced experimentation to optimize our product."

"The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful …