57 AB Tasty Testimonials

“Our strategy is to offer the most fluid and seamless user experience possible to our clients, the vast majority of whom browse and book on our OUI.sncf mobile app, which has become extremely popular.”

"I’m very impressed by how simple it is to get up and running with AB Tasty. The platform is so easy to use, no tech skills needed - this is a real plus!"

"We have been using AB Tasty for two years. It's an easy, powerful tool and we have a real one to one support team."

“We were able to launch our tests in two weeks."

“One of our challenges is marketing our toddler collection, We recently combined the kids line and the toddler line into one collection. But toddler is a key demographic – if we can get moms to discover and fall in love with Hanna Andersson clothing for their young children, chances are they’ll stay loyal customers as their kids grow, increasing their overall customer lifetime value (CLV).”

“Using AB Tasty, an efficient and flexible experimentation and personalization platform, enabled us to build on our optimization approach. To continue to build on that, we decided to hire Endless Gain. Working with Endless Gain means we get dedicated resources who are focused 100% of their time on improving our customers experience without the distraction of day-to-day business challenges.”

“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and potentially come back. If we work on creating the most seamless and personalized customer journey, over time, this recognition will transform into loyalty and create stickiness, inciting the customer to come back and therefore form a virtuous relationship with us.”

“Thanks to the Exploration Assistant A/B test and its very impactful results, we will now industrialize this test. This test was very strategic because it was the first which included AI, which plays a key role in OUI.sncf’s strategy.”

“With AB Tasty, even if a test idea doesn’t ‘win’, we still save a lot on production cost and avoid frustration from developers, product managers and designers."

“Before AB Tasty, we were running our own, experimental platform. A lot of the developers’ time was spent creating and coding in different variations of tests. What this meant was that you could spend a sprint just to launch a very simple test. It was a very costly endeavor.”

“It took a long time to set up a test, it was very manual and painful. While we wanted to experiment with speed, it just took such a long time.”

“Introducing a saved basket prompt for returning users when they return on Pets at Home’s website increased more users to checkout and convert. We’ll also be running this test on mobile to see how this performs.”

"We want to be quicker and more efficient in our releases, without increasing any risks. Flagship lets us do this thanks to the different functionalities available in the platform, as well as the advanced experimentation to optimize our product."

"The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests."

"AB Tasty and Avid have done so much brainstorming together over the years, and the partnership is only getting stronger and stronger."