57 AB Tasty Testimonials

“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to our development team.”

"We were very happy to see that respondents overwhelmingly said they liked the homepage, and found what they were looking for. Overall, our donors were familiar with our website, even if they did ask for more video and photographic content. Our next step is to use this information to expand on the personalization campaigns around the visitor personas we’ve discovered, using AB Tasty."

“It took a long time to set up a test, it was very manual and painful. While we wanted to experiment with speed, it just took such a long time.”

"AB Tasty and Avid have done so much brainstorming together over the years, and the partnership is only getting stronger and stronger."

"Before AB Tasty, we couldn’t measure how effective our changes were and how customers were reacting. We were just working with opinions and assumptions, and really struggling to put both of them aside. Now with AB Tasty, I’m always surprised with the results of an experiment."

"What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online. Customers, after all, are at the heart of everything Clarins does."

"AB Tasty has changed the way we work together. Today, we have almost 30 markets [onboarded], building a community of users and co-constructing the experimentation roadmap to optimize UX across all our touchpoints."

"I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update."

"Social proof really helps us drive newness, and supports conversion rate across our well-known rubber boots. We are excited to see where we can optimize this experience going forward."

"Now, we feel that we’re ready to accelerate with AB Tasty by using the data intelligence from the past year to really drive our experimentation strategy."

"We wouldn’t be able to drive the numbers that we do without being able to test the experiences that we offer. We always run tests on new promotions and offers to make sure that we’re delivering a great customer experience as well as ensuring the commercial priorities of the website."

"For us, backing up all experimentation with data is very important. The importance is that customers find products and what they need on the website, rather than complicating their journey."

"The integration of the epoq Search search not only optimized the search experience for our customers but also significantly reduced the maintenance effort."

"AB Tasty has been critical in helping us make strategic, data-driven decisions that drive more conversions of our web traffic to leads for our sales team."

"We had a 15% increase in revenue while that test was running - millions of dollars when you look at it in an annual sense."