"Thanks to AB Tasty’s expertise and our experience in web optimization and digital psychology, we were able to help Orange Maroc define wording and layout design for key areas of their digital assets. Our complementarity allowed us to create new landing page propositions that were both more concise and more effective."
“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and potentially come back. If we work on creating the most seamless and personalized customer journey, over time, this recognition will transform into loyalty and create stickiness, inciting the customer to come back and therefore form a virtuous relationship with us.”
"For our first test with AB Tasty, we are more than satisfied with the results. It makes us want to test other ergonomic and user interface options, which we believe can still be improved. Given our business, seemingly minor changes can have a major impact. We therefore have a continuous experimental approach to on the one hand secure the current site and avoid regressions, and on the other improve user loyalty which would directly affect our revenues."
"Before AB Tasty, we couldn’t measure how effective our changes were and how customers were reacting. We were just working with opinions and assumptions, and really struggling to put both of them aside. Now with AB Tasty, I’m always surprised with the results of an experiment."
"What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online. Customers, after all, are at the heart of everything Clarins does."
"AB Tasty has changed the way we work together. Today, we have almost 30 markets [onboarded], building a community of users and co-constructing the experimentation roadmap to optimize UX across all our touchpoints."
"I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update."
"Social proof really helps us drive newness, and supports conversion rate across our well-known rubber boots. We are excited to see where we can optimize this experience going forward."
"Now, we feel that we’re ready to accelerate with AB Tasty by using the data intelligence from the past year to really drive our experimentation strategy."
"We wouldn’t be able to drive the numbers that we do without being able to test the experiences that we offer. We always run tests on new promotions and offers to make sure that we’re delivering a great customer experience as well as ensuring the commercial priorities of the website."
"For us, backing up all experimentation with data is very important. The importance is that customers find products and what they need on the website, rather than complicating their journey."
"The integration of the epoq Search search not only optimized the search experience for our customers but also significantly reduced the maintenance effort."
"AB Tasty has been critical in helping us make strategic, data-driven decisions that drive more conversions of our web traffic to leads for our sales team."
"We had a 15% increase in revenue while that test was running - millions of dollars when you look at it in an annual sense."
"We now have a tool and a strategy that allows us to test before we invest time and money in development."