“Introducing a saved basket prompt for returning users when they return on Pets at Home’s website increased more users to checkout and convert. We’ll also be running this test on mobile to see how this performs.”

"With AB Tasty, the only limit to what you can test is your imagination. Their platform allows for simple style changes up to advanced modifications thanks to developer-friendly features, like the ability to add JavaScript, HTML and CSS. The best thing about using AB Tasty is that we’re able to …

“EmotionsAI is always running in the background, allowing us to have a source of emotions-based data for whenever they need to test new ideas.”

"We now have a tool and a strategy that allows us to test before we invest time and money in development."

"The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."

“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”

“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to …

“We implemented EmotionsAI quickly because there are low barriers to entry [EmotionsAI] is a good return on investment.”

“EmotionsAI is really helping us to develop new things and to think in a completely different way regarding A/B testing and personalization.“