"We wouldn’t be able to drive the numbers that we do without being able to test the experiences that we offer. We always run tests on new promotions and offers to make sure that we’re delivering a great customer experience as well as ensuring the commercial priorities of the website."
“With AB Tasty, it’s easy to build rich audience segments for our personalization campaigns. Data from our CRM and behavioral data, including from our acquisition campaigns, powered our personalized Christmas experiences.”
“Our strategy is to offer the most fluid and seamless user experience possible to our clients, the vast majority of whom browse and book on our OUI.sncf mobile app, which has become extremely popular.”
"The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."
“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”
“EmotionsAI is always running in the background, allowing us to have a source of emotions-based data for whenever they need to test new ideas.”
“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to our development team.”
“We implemented EmotionsAI quickly because there are low barriers to entry [EmotionsAI] is a good return on investment.”
“EmotionsAI is really helping us to develop new things and to think in a completely different way regarding A/B testing and personalization.“
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