“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to …

"For us, backing up all experimentation with data is very important. The importance is that customers find products and what they need on the website, rather than complicating their journey."

“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and …

"We now have a tool and a strategy that allows us to test before we invest time and money in development."

"The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."

“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”

“EmotionsAI is always running in the background, allowing us to have a source of emotions-based data for whenever they need to test new ideas.”

“We implemented EmotionsAI quickly because there are low barriers to entry [EmotionsAI] is a good return on investment.”

“EmotionsAI is really helping us to develop new things and to think in a completely different way regarding A/B testing and personalization.“