57 AB Tasty Testimonials

“One of our challenges is marketing our toddler collection, We recently combined the kids line and the toddler line into one collection. But toddler is a key demographic – if we can get moms to discover and fall in love with Hanna Andersson clothing for their young children, chances are they’ll stay loyal customers as their kids grow, increasing their overall customer lifetime value (CLV).”

“When AB Tasty approached us to beta test their Image Matchmaker feature, we said ‘yes’ right away. We definitely saw a need to automate our image testing process, since we were constantly in debates over which visual would attract the most clicks."

“The ability to duplicate tests in AB Tasty allows us to exchange more often with the other EMEA countries and to share experiments. We rely on AB Tasty to guide us in driving our personalization strategy forward.”

"The experiments we’ve been able to run have enabled us to stay agile and explore creative avenues to reach our goals."

“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”

“EmotionsAI is always running in the background, allowing us to have a source of emotions-based data for whenever they need to test new ideas.”

“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to our development team.”

“We implemented EmotionsAI quickly because there are low barriers to entry [EmotionsAI] is a good return on investment.”

“EmotionsAI is really helping us to develop new things and to think in a completely different way regarding A/B testing and personalization.“