57 AB Tasty Testimonials

“It took a long time to set up a test, it was very manual and painful. While we wanted to experiment with speed, it just took such a long time.”

“More likely than not, when a customer faces a problem during his/her visit, it creates a bad memory, which may mean the customer doesn’t return. Creating an exceptional, personalized, and fluid customer experience gives a sentiment of recognition to the customer, which will incite him/her to complete a transaction and potentially come back. If we work on creating the most seamless and personalized customer journey, over time, this recognition will transform into loyalty and create stickiness, inciting the customer to come back and therefore form a virtuous relationship with us.”

“It’s important that the website UX instills confidence. When websites are intuitive, it leads you to understand that the organization behind them are intuitive and forwardthinking as well. It works, it’s smooth, it’s easy to use.”

"If you plan to become a heavy user of A/B tests to optimize your business, I strongly recommend ABTasty over other solutions."

“A very simple tool with very swift campaign creation.”

"AB Tasty allows us to easily test our new page templates so that we can test whether they work, and to monitor in real-time the impact on our conversion rates, on desktop as well as mobile."

“Each L’Oréal Luxe brand has its own website, based on a similar template, but each line has a different brand identity and target audience. Optimizations that might work for one won’t necessarily work for the others. That’s why we knew we needed a tool like AB Tasty.”

“If I don’t pre-order now, lunch will come late, make me late to meeting #4 and throw off my entire afternoon.”

“The data made available to us with AB Tasty allowed us to gain visibility and efficiency, since we were able to implement the winning variation right away, Along with being able to independently run A/B tests, this is a real plus for us!”

"Thanks to AB Tasty’s expertise and our experience in web optimization and digital psychology, we were able to help Orange Maroc define wording and layout design for key areas of their digital assets. Our complementarity allowed us to create new landing page propositions that were both more concise and more effective."

“With AB Tasty, it’s easy to build rich audience segments for our personalization campaigns. Data from our CRM and behavioral data, including from our acquisition campaigns, powered our personalized Christmas experiences.”

“We value our community at Decathlon. What’s great about this kind of social proof messaging is that it’s a way to automatically let people take the opinions of other Decathlon shoppers into account – if a certain product is popular or trending, others can know that in real time as they’re browsing. From a business perspective, it increases our transaction rate and revenue, and from a customer experience perspective, it helps orient shoppers.”

“When AB Tasty approached us to beta test their Image Matchmaker feature, we said ‘yes’ right away. We definitely saw a need to automate our image testing process, since we were constantly in debates over which visual would attract the most clicks."

“We ran this campaign with AB Tasty as part of a big media blast around this offer. We were thrilled to see that, the week of the campaign, we more than doubled the number of booked test-drives compared to the previous week. In fact, a full 13% of that week’s leads came directly from this countdown clock. This is a significant uplift in qualified leads, at very little extra effort or resources. We’re very happy with these results."

"AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams."