“Ultimately, we chose Cognism due to its vast data coverage and its reputation for being the European market leader.”

“Cognism was analysed against three incumbent providers. We selected a subset of data we knew was accurate and analysed each B2B contact database based on verified contact data. The mobile number accuracy was similarly aligned across the different platforms for that data subset. However, Cognism had considerably more mailable contacts …

"The whole service team is extremely responsive and helpful and they are always genuinely looking to add value to their platform."

"We started by looking at the smaller end of the market and then we looked at the larger end of the market. We found that it's best to get your contacts right first, because it's easier to build relationships, do research and connect with outbound."

“We evaluated Cognism’s leading competitors, and found Cognism had the best mobile coverage and email quality. Not only did they have the best data coverage, but also led the way in compliant data screening against multiple Do Not Call Lists.”

“Before we discovered Cognism we had to take data from one system and manually input it into another, so it was hard to keep track of how many times we had touched the leads and still be both thoughtful and strategic. Cognism helped us solve this challenge. Having the lead …

“It was a very smooth process. We were trialling a few competitor tools at the same time, but Cognism’s ease of use, plus their great customer support, really stood out to me.”

"We like the CS managers because they help us realise the value of the investment. They give good expert sessions on how to use the tool and how to run campaigns that yield a lot of return."

"The main things I like about Cognism are the platform’s simplicity and how it saves us time. The comprehensive access to business contact details and segmentation functionalities make it easy for us to find buyer personas and build contact lists. These are all easily exported to our CRM and marketing …

“When our marketing team publishes a new piece of content, like a report, we gather data on who’s downloading the piece. This data, however, can be incomplete and that’s where marketing uses Cognism to gather all the data we need.”

“The platform is very user-friendly compared to other tools I’ve used for lead generation. It only took about a week to grasp how it works, and a few months to feel like an expert in Cognism.”

“We were able to adopt an effective ABM approach. We ran a search through Cognism and found 15,000 relevant companies. We then filtered these lists to find people who matched us really well.”

“I’ve always wanted to try a solution like Cognism. At the beginning, we didn’t know if an outbound campaign would work for our business, but we tried Cognism and it worked really well, so very soon it became an integral part of our marketing.”

“When we first started we were concerned that the leads would eventually run out and we would reach everyone in Cognism’s database in 3-6 months. There are many data providers who don’t refresh their leads and I thought Cognism would be the same.”

“What I really like about Cognism is that it gives me and my business development team lots of information to work with like the website, the LinkedIn profile, the email address, the phone number and so on.”