“Cognism was a lot easier in terms of functionality. The intent data is good for us, and the Diamond Data made it a lot easier to get through on the phone and have a conversation.”

“We use Cognism to target eCommerce, CRM, Digital, Digital Marketing and Email Marketing decision-makers in the UK, US and the Nordics. We’re currently going to market in the US so we are starting to use Cognism much more for US data.”

“We don’t have statistics to prove the impact Cognism’s had on the business. But I can say that without the platform, the team cannot do their job.”

“Cognism has allowed us to develop our personas further and deliver more targeted comms. Different contacts and roles are interested in different things we offer, and now we’re able to quickly segment our audience and deliver the types of content that specific personas would be interested in.”

"We started by looking at the smaller end of the market and then we looked at the larger end of the market. We found that it's best to get your contacts right first, because it's easier to build relationships, do research and connect with outbound."

“We evaluated Cognism’s leading competitors, and found Cognism had the best mobile coverage and email quality. Not only did they have the best data coverage, but also led the way in compliant data screening against multiple Do Not Call Lists.”

“Before we discovered Cognism we had to take data from one system and manually input it into another, so it was hard to keep track of how many times we had touched the leads and still be both thoughtful and strategic. Cognism helped us solve this challenge. Having the lead …

“It was a very smooth process. We were trialling a few competitor tools at the same time, but Cognism’s ease of use, plus their great customer support, really stood out to me.”

"We like the CS managers because they help us realise the value of the investment. They give good expert sessions on how to use the tool and how to run campaigns that yield a lot of return."

"The main things I like about Cognism are the platform’s simplicity and how it saves us time. The comprehensive access to business contact details and segmentation functionalities make it easy for us to find buyer personas and build contact lists. These are all easily exported to our CRM and marketing …

“When our marketing team publishes a new piece of content, like a report, we gather data on who’s downloading the piece. This data, however, can be incomplete and that’s where marketing uses Cognism to gather all the data we need.”

“The platform is very user-friendly compared to other tools I’ve used for lead generation. It only took about a week to grasp how it works, and a few months to feel like an expert in Cognism.”

“We were able to adopt an effective ABM approach. We ran a search through Cognism and found 15,000 relevant companies. We then filtered these lists to find people who matched us really well.”

“I’ve always wanted to try a solution like Cognism. At the beginning, we didn’t know if an outbound campaign would work for our business, but we tried Cognism and it worked really well, so very soon it became an integral part of our marketing.”

“When we first started we were concerned that the leads would eventually run out and we would reach everyone in Cognism’s database in 3-6 months. There are many data providers who don’t refresh their leads and I thought Cognism would be the same.”