153 Cognism Testimonials

“Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”

“Working with good quality contact data is important across a number of business workflows. For instance our sales guys are often challenged with calling leads with incorrect data. Also marketing campaign performance is directly impacted by incorrect data. Furthermore allocating inbound leads to sales reps, by segmenting by geography is a time consuming activity."

“The first one is how user-friendly it is - no training needed. The second is the Diamond Data® feature, which is a big highlight for me.”

"After an initial trial with Cogism, we found the data samples to be valid and the platform easy to use. Cognism credits clients for invalid email addresses which is not something other vendors offer. The cost per lead also made financial sense to us. Taking into account these benefits, The Liberti Group collectively decided to make Cognism our core lead generation partner."

"Our sweet spot target market are CxOs in small to mid-size businesses in nine UK regions. Prior to Cognism, finding quality data for this vertical was challenging. We had reliable data sources but were typically tied to one-year licenses. At the start of the contract, the vendors would generate the data on our behalf. After 12 months, this data inevitably degraded and became stale very quickly."

"With previous vendors, they’d generate data on our behalf. However, Cognism gives us the autonomy to create our own personas. Having this self-service capability allows us to have control of segmentation. It makes the process much more interactive, usable and reliable. We can create smaller lists on an ad-hoc basis. That’s really powerful."

"We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from."

"The onboarding process was outstanding and our customer service manager was phenomenal. Cognism really cares about how their customers use the tool and the response team is very quick at answering my questions."

"I didn’t know that Cognism existed, it was so early on and a really innovative technology at the time. We signed and never looked back."

"We looked at other providers like ZoomInfo but at first glance Cognism stood out to us the most as our core target market is the UK."

"The main challenge is we didn’t have the technology to reach new customers. Cognism seemed like the perfect fit."

"A lot of our business is driven from word of mouth and repeat business from excellent existing relationships with clients and internal teams leveraging their networks. Our sales outreach relies largely on our existing accounts. Now, we are increasingly incorporating telesales into our workflows to accelerate our cold sales outreach process."

"The Marketing team is focusing on demand generation efforts to create pipeline for sales. We’re deploying multi-touch persona-based campaigns and targeting the right audience is key."

"We had all the tools in place such as Salesforce, Campaign Monitor, Hootsuite and another data provider. However, the challenge was once we got the data, it was really hard to action and capitalise on it. We were manually downloading the data then transferring it to each tool. It got to the point where we were only doing one large send a year, it was heavily time-consuming."

"I used Cognism in my previous company which was vital to our new business efforts. In June 2021, I was hired by Ultima to grow the cloud sales team from 0 to 30 from scratch. Cognism was chosen to be the go-to platform to help us achieve this."