“SIA is the resource that helps set your team up for success. Our courses provide you with the skills, insights and understanding of how to go about your go-to-market work successfully."

"The onboarding process was outstanding and our customer service manager was phenomenal. Cognism really cares about how their customers use the tool and the response team is very quick at answering my questions."

“The sales managers assign a target vertical to each SDR. The SDRs create personas according to their criteria, generate a suitable prospecting list of accounts and sync the contacts directly from Cognism into Homegrown, our CRM.”

"Our sweet spot target market are CxOs in small to mid-size businesses in nine UK regions. Prior to Cognism, finding quality data for this vertical was challenging. We had reliable data sources but were typically tied to one-year licenses. At the start of the contract, the vendors would generate the …

"With previous vendors, they’d generate data on our behalf. However, Cognism gives us the autonomy to create our own personas. Having this self-service capability allows us to have control of segmentation. It makes the process much more interactive, usable and reliable. We can create smaller lists on an ad-hoc basis. …

"We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from."

"I didn’t know that Cognism existed, it was so early on and a really innovative technology at the time. We signed and never looked back."

"We looked at other providers like ZoomInfo but at first glance Cognism stood out to us the most as our core target market is the UK."

"The main challenge is we didn’t have the technology to reach new customers. Cognism seemed like the perfect fit."

"A lot of our business is driven from word of mouth and repeat business from excellent existing relationships with clients and internal teams leveraging their networks. Our sales outreach relies largely on our existing accounts. Now, we are increasingly incorporating telesales into our workflows to accelerate our cold sales outreach …

"The Marketing team is focusing on demand generation efforts to create pipeline for sales. We’re deploying multi-touch persona-based campaigns and targeting the right audience is key."

"We had all the tools in place such as Salesforce, Campaign Monitor, Hootsuite and another data provider. However, the challenge was once we got the data, it was really hard to action and capitalise on it. We were manually downloading the data then transferring it to each tool. It got …

"I used Cognism in my previous company which was vital to our new business efforts. In June 2021, I was hired by Ultima to grow the cloud sales team from 0 to 30 from scratch. Cognism was chosen to be the go-to platform to help us achieve this."

“We have used data providers previously, in a more conventional form. We worked with list brokers who would do some basic modeling for us, and then would give us a database that matched certain criteria.”

“Cognism has allowed us to develop our personas further and deliver more targeted comms. Different contacts and roles are interested in different things we offer, and now we’re able to quickly segment our audience and deliver the types of content that specific personas would be interested in.”