“It saves us so much time and money. In my opinion, having the contacts and data to begin with, and then engaging with them through various marketing activities, is much easier than trying to acquire that data through those marketing activities.”

“Before we discovered Cognism we had to take data from one system and manually input it into another, so it was hard to keep track of how many times we had touched the leads and still be both thoughtful and strategic. Cognism helped us solve this challenge. Having the lead …

“What I really like about Cognism is that it gives me and my business development team lots of information to work with like the website, the LinkedIn profile, the email address, the phone number and so on.”

“This sparked my interest in finding a provider that was compliant, real-time and comprehensive with a strong presence in the UK and Europe. We looked at ZoomInfo and other providers but after carrying out our due diligence we found Cognism to be a much better fit - plus they came …

"After an initial trial with Cogism, we found the data samples to be valid and the platform easy to use. Cognism credits clients for invalid email addresses which is not something other vendors offer. The cost per lead also made financial sense to us. Taking into account these benefits, The …

"Our sweet spot target market are CxOs in small to mid-size businesses in nine UK regions. Prior to Cognism, finding quality data for this vertical was challenging. We had reliable data sources but were typically tied to one-year licenses. At the start of the contract, the vendors would generate the …

"With previous vendors, they’d generate data on our behalf. However, Cognism gives us the autonomy to create our own personas. Having this self-service capability allows us to have control of segmentation. It makes the process much more interactive, usable and reliable. We can create smaller lists on an ad-hoc basis. …

"We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from."

"The onboarding process was outstanding and our customer service manager was phenomenal. Cognism really cares about how their customers use the tool and the response team is very quick at answering my questions."

"I didn’t know that Cognism existed, it was so early on and a really innovative technology at the time. We signed and never looked back."

"We looked at other providers like ZoomInfo but at first glance Cognism stood out to us the most as our core target market is the UK."

"The main challenge is we didn’t have the technology to reach new customers. Cognism seemed like the perfect fit."

"A lot of our business is driven from word of mouth and repeat business from excellent existing relationships with clients and internal teams leveraging their networks. Our sales outreach relies largely on our existing accounts. Now, we are increasingly incorporating telesales into our workflows to accelerate our cold sales outreach …

"The Marketing team is focusing on demand generation efforts to create pipeline for sales. We’re deploying multi-touch persona-based campaigns and targeting the right audience is key."

"We had all the tools in place such as Salesforce, Campaign Monitor, Hootsuite and another data provider. However, the challenge was once we got the data, it was really hard to action and capitalise on it. We were manually downloading the data then transferring it to each tool. It got …