“Working with good quality contact data is important across a number of business workflows. For instance our sales guys are often challenged with calling leads with incorrect data. Also marketing campaign performance is directly impacted by incorrect data. Furthermore allocating inbound leads to sales reps, by segmenting by geography is …

"When I started with Prospector, I didn’t realize the power of it."

“Ultimately, we chose Cognism due to its vast data coverage and its reputation for being the European market leader.”

“It’s a no-brainer that Cognism’s high-quality contacts are resulting in far more fruitful conversations with prospects.”

“I knew of Cognism from the tech community in Israel. I always had Cognism at the back of my mind for Coralogix.”

“We used a variety of different providers for data lists. In hindsight, they weren’t GDPR compliant as the information was often scraped from Companies House containing a mixture of personal and business email addresses.”

“We use VanillaSoft CRM - a sales prioritisation tool. The contacts are synced from Cognism to the CRM. Within the software, the SDR can prioritise what filters they require. For example, they can select the contacts that only have a mobile number which is generated from Cognism.”

“A Cognism SDR rang me via a cold call. I’d never heard of Cognism before but was immediately drawn to the idea of finding new clients through B2B lead generation technology. After pitching the product to the wider Arcadia team, we were curious to find out more.”

“We’ve used a number of different data providers over the years, but prior to Cognism, we were using a large American provider whose data coverage in Europe and the US was often scarce and inaccurate, creating inefficiencies in the sales team. This prompted us to start looking for a provider …

“The sales managers assign a target vertical to each SDR. The SDRs create personas according to their criteria, generate a suitable prospecting list of accounts and sync the contacts directly from Cognism into Homegrown, our CRM.”

“We’ve been a Cognism customer for years. However, before I joined, there were just two SDRs and the platform was not used to its full potential. Due to minimal manpower in the team, the SDRs were hyper-focused on targeting specific areas and not on expanding to other regions.”

“Cognism was brought on before I joined the business. My senior management discovered the platform via doing research on B2B lead generation.”

“Cognism and SIA are both key players in the sales industry and have many overlapping values. SIA was founded in 2019 and in order for the sales team to find prospective clients, they required highly-accurate, actionable data to do this. Consequently, Cognism’s CEO, James Isilay and SIA’s CEO, Paul Fifield …

“SIA is the resource that helps set your team up for success. Our courses provide you with the skills, insights and understanding of how to go about your go-to-market work successfully."

“We weren’t using any B2B lead generation tools before Cognism. New business was predominantly sourced from referrals, word-of-mouth, events and the website.”