“We’ve used a number of different data providers over the years, but prior to Cognism, we were using a large American provider whose data coverage in Europe and the US was often scarce and inaccurate, creating inefficiencies in the sales team. This prompted us to start looking for a provider …

“Cognism was analysed against three incumbent providers. We selected a subset of data we knew was accurate and analysed each B2B contact database based on verified contact data. The mobile number accuracy was similarly aligned across the different platforms for that data subset. However, Cognism had considerably more mailable contacts …

“Cognism was brought on before I joined the business. My senior management discovered the platform via doing research on B2B lead generation.”

"The software works well and it’s the only solution I’ve found where you can use it without constantly referring to an account manager. It’s very much do-it-yourself. I’d recommend Cognism to any small business who wants to find B2B leads and grow quickly.”

"Cognism is instrumental for us in terms of finding highly-specific audiences and reaching out to them.”

“Cognism is a very versatile tool. It can be used to hone in on exact target audiences but it also has the flexibility to experiment with audiences that may not have previously been considered. I would recommend Cognism to anyone looking to develop laser-sharp targeting and engage with their ideal …

"We started using Cognism around 6 months ago and it’s been massively beneficial for us. We’ve grown a lot as a business over that period and in my eyes, Cognism has been a pivotal tool in this! I’d recommend to anyone looking for technology to support their business development function."

“Cognism gives us the flexibility we need to capture leads efficiently and the support is great.”

“Cognism’s data accuracy is better than what we previously had; having more relevant contacts within our target audience with better contact information has improved our connect rates, and our bounce rates are at 5% which is a huge improvement.”

“We’ve seen good returns on the requests for Diamond Verification we’ve submitted. A lot of the time, the information is already Diamond verified, but if not, the ability to request it for a specific contact and have the Cognism team Diamond verify it, is truly great.”

“We use Cognism and other data providers interchangeably to ensure that we supply our marketing and sales teams with the highest standard of data at all times. Different providers will have their own pros and cons, so for this reason, we’ve opted for a multiple-vendor play.”

“I used Cognism at my previous company. Then, when I moved to Plandek, the previous Head of Sales had already bought it, so it was a familiar tool that I already knew how to use.”

“Ultimately, I’m just pro-Cognism. If you’re comparing data from Cognism against another provider, especially if you’re looking at UK and European data, it wins every time.”

“We’re cloud-based, so deploying the extension via Microsoft Intune was easy peasy. This meant the transition from Lusha to Cognism was painless. It was simply a case of switching one off and one on.”

“For me, there’s no other B2B sales data provider out there that delivers the services that Cognism does in the DACH region. It was a no-brainer to sign with Cognism.”