"We’ve used Vocus to get stories out to the media, and to share those stories in as many ways as possible. In doing so, we can challenge misperceptions about our industry. Plus, Vocus allows us to track and maintain who’s interested in our stories – and who isn’t."

"Cision has greatly simplified our media processes. The platform allows us to quickly gauge volume of coverage and its impact, locate reporters, expedite reports to senior executives, delineate prominent themes and much more. Best of all, it integrates a variety of media items into one central tool, which allows us …

"Cision is a dynamic platform that allow us to have everything in one place, while giving us concrete data on our audience. Plus our personal account executive is always in standby to solve our needs."

“It was the first time the head office in South Korea sent out a multimedia release. It was a good way to engage our target audiences with visuals including videos, as well as localize the release in multiple languages to boost engagement and media pickups. We would like to thank …

“The industry’s response to the news was outstanding. We even had a couple financial analysts upgrade our stock based on this news, which on its own is just incredible.”

“In a city this size we’re competing for audience with hundreds of other exciting activities. Our multimedia news releases helped us cut through the noise and achieve significant media coverage leading up to and during the 10-day Fair. There’s no question that Cision’s distribution services contributed to our success.”

“Not needing to email each individual media contact has been a huge time saver. Having a platform like Cision Comms Cloud puts us on the same playing field as large agencies who have more resources, budget, and time.”

“Cision’s large database of bloggers is one of the key reasons why Thirty-One Gifts partners with Cision year after year.”

"We use the reports to gauge how encompassing our outreach efforts are quarter-by-quarter and year-over-year in a variety of KPIs. These results are shared with senior leaders to show progress and commitment to the global platform. We also use the insights in the reports to learn what messages, brands and …

“Having access to an in-depth analyses mid-way through the initiative allowed us to effectively pause, evaluate our work and make adjustment to our strategy accordingly.”

“We could glean a lot of important contact information, like reporter titles, which was key for us when looking for event-specific coverage. Knowing the difference between weekday and weekend reporters was especially valuable since we had so many different events happening any given day of the week.”

“An individual who already knows about us almost instantly becomes a brand ambassador. Our challenge has been in amplifying our brand to reach audiences who may not even realize that kids get cancer, let alone that our charity exists. Increasing our brand awareness and acquiring a whole new fan base …

“Our turnaround time was much faster than what was quoted.”

“By measuring changes in brand recognition and reputation, tracking website visits and sign-ups, and linking this to media analysis that shows reach, tone and quality, we could understand how our messaging was resonating, who we were influencing and the impact of our communications. Cision helped us demonstrate our success with …

“We send about 125 press releases annually via Cision Distribution by PR Newswire’s network. We see good results but know that they can always be improved. Given the high volume of releases we send, ROI is important. It is imperative for us to understand today’s state of the media so …