141 Cision Testimonials

“It’s important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market, she says. “Although the global team are based in the UK, we wanted to help our comms colleagues in all our different markets and provide a toolkit for local markets that enables them to be more active, more quickly. We wanted to be more real-time and see things as they’re happening.”

“We definitely see a long-term partnership with Cision in our future.”

"Cision's analysis tools let us measure performance and express results in multiple ways, and present those findings in a clear, effective format to our clients."

“It was the first time the head office in South Korea sent out a multimedia release. It was a good way to engage our target audiences with visuals including videos, as well as localize the release in multiple languages to boost engagement and media pickups. We would like to thank Cision’s Korea team for making our first multi-channel news release a success.”

“The industry’s response to the news was outstanding. We even had a couple financial analysts upgrade our stock based on this news, which on its own is just incredible.”

“In a city this size we’re competing for audience with hundreds of other exciting activities. Our multimedia news releases helped us cut through the noise and achieve significant media coverage leading up to and during the 10-day Fair. There’s no question that Cision’s distribution services contributed to our success.”

“Not needing to email each individual media contact has been a huge time saver. Having a platform like Cision Comms Cloud puts us on the same playing field as large agencies who have more resources, budget, and time.”

“Cision’s large database of bloggers is one of the key reasons why Thirty-One Gifts partners with Cision year after year.”

"We use the reports to gauge how encompassing our outreach efforts are quarter-by-quarter and year-over-year in a variety of KPIs. These results are shared with senior leaders to show progress and commitment to the global platform. We also use the insights in the reports to learn what messages, brands and initiatives resonate the most with our various audiences. The approach has been very strategic in targeting select stakeholders (NGOs, regulators, sustainability community, CSR platforms, partners) rather than a one-size-fits-all consumer approach.”

“Having access to an in-depth analyses mid-way through the initiative allowed us to effectively pause, evaluate our work and make adjustment to our strategy accordingly.”

“We could glean a lot of important contact information, like reporter titles, which was key for us when looking for event-specific coverage. Knowing the difference between weekday and weekend reporters was especially valuable since we had so many different events happening any given day of the week.”

“An individual who already knows about us almost instantly becomes a brand ambassador. Our challenge has been in amplifying our brand to reach audiences who may not even realize that kids get cancer, let alone that our charity exists. Increasing our brand awareness and acquiring a whole new fan base to get involved with our mission became our focus, and Cision and PR Newswire’s offerings became key to helping us get to where we wanted to go."

“Our turnaround time was much faster than what was quoted.”

“By measuring changes in brand recognition and reputation, tracking website visits and sign-ups, and linking this to media analysis that shows reach, tone and quality, we could understand how our messaging was resonating, who we were influencing and the impact of our communications. Cision helped us demonstrate our success with tangible results and thorough qualitative analysis.”

“We send about 125 press releases annually via Cision Distribution by PR Newswire’s network. We see good results but know that they can always be improved. Given the high volume of releases we send, ROI is important. It is imperative for us to understand today’s state of the media so that we can better optimize our content and make sure we meet the needs of our audience.”