“Some customers will require all of our services, while others will need just PR or just social media. No matter what request we receive, we need to be fast and well-equipped. This means having a good communications and PR platform that maximizes efficiency. We needed a system that could help …

“Having access to an in-depth analyses mid-way through the initiative allowed us to effectively pause, evaluate our work and make adjustment to our strategy accordingly.”

“By measuring changes in brand recognition and reputation, tracking website visits and sign-ups, and linking this to media analysis that shows reach, tone and quality, we could understand how our messaging was resonating, who we were influencing and the impact of our communications. Cision helped us demonstrate our success with …

“We’re able to capitalize on timely news stories, things that impact our audience and that they care about most. In that sense, it’s a source of news and information for media with our customers and shareholders at the center.”

“They want to know how to get involved this year. That level of excitement that we’ve heard from around the country has led us to expand this competition to all four-year accredited colleges throughout the United States.”

“Sometimes these clients get so busy they don’t have the time to see what’s bubbling to the top in print and online. Cision covers both, which is fantastic.”

“I can work in any environment, but this new platform makes it so much better for our team to identify opportunities.”

“We’ve always found that competitors just don’t have the same list that Cision has, or the same reach. We used to have to do it all manually by emailing our release to a big media list. Cision’s Canada Newswire feed just makes it so much easier.”

“It’s really nice seeing what’s coming six to seven months ahead. Cision has helped us learn about so many publicity opportunities online.”

“One of the best ways I can do that is by using Cision. It allows me to go through my hot list of journalists that I’m keeping my eye on and seeing what they’re doing — even what they’re doing right now on Twitter. And to have that in one …

“Using Cision, I was able to analyze news coverage year over year for the first time. As one example, we determined that the port’s volume of media coverage in 2016 was 70% greater than in the previous year. We knew that we had had a very busy year, but without …

“It can be difficult for a blended whisky to break through the noise.Traditionally you’d have to match the marketing bucks of the big labels. Our way to cut through was to come up with a compelling proposition but also being able to package the release and the assets in a …

“Working with the professionals at Cision helped us take our in-house content to the next level. Their experience is evident in the recommendations they provide and the tangible results that follow.”

“We know that to do our jobs most effectively, we need to gauge our successes and if we’re reaching the right people through the right medium. We’ve worked closely with Cision to share our audience research, target media, key messages and visitor number information so we can accurately track the …

“We’ve been using the platform for so long and the technology has changed so much. We’re learning so much more about what we’re capable of as an agency through the Cision platform.”