“As a brand, we’re on a mission to cement our role in our consumers’ weekly meals. Tapping into real-time search data to optimize creative on the fly and deliver personalized messaging, without immense production costs, enabled us to stay top of mind and authentically serve different household types with messages …

“For brands, DCO strategies have emerged as a critical campaign tactic to create connections with audiences that resonate at a more personalized level. Today's consumers demand experiences that are meaningful to them, which means brands need to know what content to deliver to a specific consumer in the moment. Partnering …