"Analyze helps us work smarter, not harder. We get insight into what is working on social."
“Most episodes have a very high completion rate for how long the stories are but, more importantly, the fans have been very vocal about how much they love the series. Viewers send in suggestions for future topics, accolades for how entertaining it was, excitement for another episode to be live, and more. Even though it’s harder to quantify, hearing praise from the viewers is always my favorite benchmark for success.”
"None of our content looks scheduled. Yet with Buffer, it all is. That’s one of the biggest things that people say all the time. In fact, I get so much high engagement that people always think that I’m online, but I’m not, which is awesome."
"If I don’t have a whole lot of time, I can still, very quickly, schedule a week’s worth of posts for somebody. When you’re managing as many accounts as we are that’s incredibly valuable."
"One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it’s really easy to customize the publishing schedule afterwards. We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement. Because as we know, the more engagement we can get online, the more that’s going to translate to a possible sale, or somebody walking through our doors, or checking out our website and maybe making a purchase that way."
"We are reaching a certain level of popularity, where people from all walks of life with varying degrees of photography skills are drawn to capture their version of community attached to our brand. So now we’re sprinkling these into our feeds to feature other people’s viewpoints of the Foster vision."
“We want to be a part of our customer’s journey and a part of people’s real-life stories and if you buy our product, great. But buying from Nike isn’t entirely the point. We began to invest in people (the community) on social media because that’s where they are and that’s where they spend time. Social media is where people share the experiences and it’s where they’re asking support-related questions. It’s a massive community and a great chance to build relationships.”
"Buffer has allowed us to focus on Twitter as a flagship support channel, something we were never able to do before."
"Buffer is the core of how we run everything social. We can’t do what we’re doing without it."
"With Buffer, we've always got a full queue of social messages ready to go out."
"I don’t even think what we do would be possible without Buffer."
"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content as much as possible, including reworking videos to be in “frames” to become more shareable. It’s all about keeping up with the trends."
"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps us reach more people with the same messaging. It saves us, literally, hours and in turn, helps us spread our message even further."
"Seeing on one dashboard that we have sufficient content queued up to our clients’ accounts and our own accounts is both a major time-saver and stress-buster!"
"Having a strong social media presence is massive for us. To the point where almost every customer coming through our door already trusts us, knows who we are and what we stand for. It’s not only how many of our clients find out about us, it’s usually what convinces them to choose us over our competitors."