“We want to be a part of our customer’s journey and a part of people’s real-life stories and if you buy our product, great. But buying from Nike isn’t entirely the point. We began to invest in people (the community) on social media because that’s where they are and that’s where they spend time. Social media is where people share the experiences and it’s where they’re asking support-related questions. It’s a massive community and a great chance to build relationships.”
"Buffer is the core of how we run everything social. We can’t do what we’re doing without it."
“Buffer being as lightweight and quick as it is saves a lot of time.”
“When people think of Square, we want them to think about the sellers we serve. Our channels are a place where we tell the stories of those sellers—showcasing their dedication to their craft and drive to achieve their dreams no matter the obstacles. Square’s purpose is economic empowerment, and we hope that comes through in everything we do.”
“The workflow has been considerably better from the standpoint of always having content ready to go. Plus our engagement on Facebook has been way better, too, because now we’re posting way more.”
"Since we signed up with Buffer, we’ve had a 150% increase in page views from social media."
"Buffer has allowed us to focus on Twitter as a flagship support channel, something we were never able to do before."
"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content as much as possible, including reworking videos to be in “frames” to become more shareable. It’s all about keeping up with the trends."
"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps us reach more people with the same messaging. It saves us, literally, hours and in turn, helps us spread our message even further."
"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."
“The ability to schedule and create a queue has definitely helped our twitter workflow immensely.”
"Most of our biggest deals and business development relationships have come through Instagram — we have even signed deals with national gym chains from leads generated on the platform."
“A majority of my audience wants to know how I’m doing something in particular with pottery. And so that’s what I focus on – creating awe-inspiring content that sparks people’s imaginations. If I can do that, I know the rest will work out.”
“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other native features help to make our content fit right in.”
"Having a strong social media presence is massive for us. To the point where almost every customer coming through our door already trusts us, knows who we are and what we stand for. It’s not only how many of our clients find out about us, it’s usually what convinces them to choose us over our competitors."