“The workflow has been considerably better from the standpoint of always having content ready to go. Plus our engagement on Facebook has been way better, too, because now we’re posting way more.”
"Analyze helps us work smarter, not harder. We get insight into what is working on social."
“When people think of Square, we want them to think about the sellers we serve. Our channels are a place where we tell the stories of those sellers—showcasing their dedication to their craft and drive to achieve their dreams no matter the obstacles. Square’s purpose is economic empowerment, and we hope that comes through in everything we do.”
"Since we signed up with Buffer, we’ve had a 150% increase in page views from social media."
“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other native features help to make our content fit right in.”
"I don’t even think what we do would be possible without Buffer."
"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."
"Buffer has made sharing our story and building our brand on social media so much easier."
"If I don’t have a whole lot of time, I can still, very quickly, schedule a week’s worth of posts for somebody. When you’re managing as many accounts as we are that’s incredibly valuable."
“The ability to schedule and create a queue has definitely helped our twitter workflow immensely.”
“I created a couple of separate ad sets in Ads Manager — one set focused only on Facebook, and the other on Instagram. Instagram dominated the test, so I decided to go all in on Instagram ads from here.”
“A majority of my audience wants to know how I’m doing something in particular with pottery. And so that’s what I focus on – creating awe-inspiring content that sparks people’s imaginations. If I can do that, I know the rest will work out.”
"Buffer has allowed us to focus on Twitter as a flagship support channel, something we were never able to do before."
"One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it’s really easy to customize the publishing schedule afterwards. We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement. Because as we know, the more engagement we can get online, the more that’s going to translate to a possible sale, or somebody walking through our doors, or checking out our website and maybe making a purchase that way."
"We are reaching a certain level of popularity, where people from all walks of life with varying degrees of photography skills are drawn to capture their version of community attached to our brand. So now we’re sprinkling these into our feeds to feature other people’s viewpoints of the Foster vision."