"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content as much as possible, including reworking videos to be in “frames” to become more shareable. It’s all about keeping up with the trends."
“When people think of Square, we want them to think about the sellers we serve. Our channels are a place where we tell the stories of those sellers—showcasing their dedication to their craft and drive to achieve their dreams no matter the obstacles. Square’s purpose is economic empowerment, and we hope that comes through in everything we do.”
"I don’t even think what we do would be possible without Buffer."
"Buffer is the core of how we run everything social. We can’t do what we’re doing without it."
"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."
“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other native features help to make our content fit right in.”
“The workflow has been considerably better from the standpoint of always having content ready to go. Plus our engagement on Facebook has been way better, too, because now we’re posting way more.”
"Analyze helps us work smarter, not harder. We get insight into what is working on social."
“Most episodes have a very high completion rate for how long the stories are but, more importantly, the fans have been very vocal about how much they love the series. Viewers send in suggestions for future topics, accolades for how entertaining it was, excitement for another episode to be live, and more. Even though it’s harder to quantify, hearing praise from the viewers is always my favorite benchmark for success.”
"We want to engage with our fans however we can. Buffer definitely helps us to be able get the best product out there of them."
"Since we joined Buffer almost a year ago, my team has saved at least 100 hours from the manual bulk scheduling we used to use!"
"None of our content looks scheduled. Yet with Buffer, it all is. That’s one of the biggest things that people say all the time. In fact, I get so much high engagement that people always think that I’m online, but I’m not, which is awesome."
“I created a couple of separate ad sets in Ads Manager — one set focused only on Facebook, and the other on Instagram. Instagram dominated the test, so I decided to go all in on Instagram ads from here.”
“Buffer being as lightweight and quick as it is saves a lot of time.”
"Buffer has made sharing our story and building our brand on social media so much easier."