"People think that you’re damaging your brand if you’re not being super careful about it. But while other agencies are thinking about what they should post each week and writing their social media guidelines, we’ve produced and published like 20 hours of content in that same amount of time and …

"Buffer has allowed us to focus on Twitter as a flagship support channel, something we were never able to do before."

"We are reaching a certain level of popularity, where people from all walks of life with varying degrees of photography skills are drawn to capture their version of community attached to our brand. So now we’re sprinkling these into our feeds to feature other people’s viewpoints of the Foster vision."

“We want to be a part of our customer’s journey and a part of people’s real-life stories and if you buy our product, great. But buying from Nike isn’t entirely the point. We began to invest in people (the community) on social media because that’s where they are and that’s …

"Buffer is the core of how we run everything social. We can’t do what we’re doing without it."

"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."

“When people think of Square, we want them to think about the sellers we serve. Our channels are a place where we tell the stories of those sellers—showcasing their dedication to their craft and drive to achieve their dreams no matter the obstacles. Square’s purpose is economic empowerment, and we …

"None of our content looks scheduled. Yet with Buffer, it all is. That’s one of the biggest things that people say all the time. In fact, I get so much high engagement that people always think that I’m online, but I’m not, which is awesome."

"Having a strong social media presence is massive for us. To the point where almost every customer coming through our door already trusts us, knows who we are and what we stand for. It’s not only how many of our clients find out about us, it’s usually what convinces them …

"We’re big believers in re-purposing and re-packaging content tailored to the platform. We usually find that when someone starts following us on one channel, they’ll very likely soon start following us across our other channels too, which is fantastic. It also keeps us on our toes to always be putting …

"Seeing on one dashboard that we have sufficient content queued up to our clients’ accounts and our own accounts is both a major time-saver and stress-buster!"

"If I don’t have a whole lot of time, I can still, very quickly, schedule a week’s worth of posts for somebody. When you’re managing as many accounts as we are that’s incredibly valuable."

“I created a couple of separate ad sets in Ads Manager — one set focused only on Facebook, and the other on Instagram. Instagram dominated the test, so I decided to go all in on Instagram ads from here.”

"Most of our biggest deals and business development relationships have come through Instagram — we have even signed deals with national gym chains from leads generated on the platform."

"One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it’s really easy to …