“The ability to schedule and create a queue has definitely helped our twitter workflow immensely.”

“A majority of my audience wants to know how I’m doing something in particular with pottery. And so that’s what I focus on – creating awe-inspiring content that sparks people’s imaginations. If I can do that, I know the rest will work out.”

"If I don’t have a whole lot of time, I can still, very quickly, schedule a week’s worth of posts for somebody. When you’re managing as many accounts as we are that’s incredibly valuable."

“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other …

"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content …

"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps …

"Most of our biggest deals and business development relationships have come through Instagram — we have even signed deals with national gym chains from leads generated on the platform."