“Most episodes have a very high completion rate for how long the stories are but, more importantly, the fans have been very vocal about how much they love the series. Viewers send in suggestions for future topics, accolades for how entertaining it was, excitement for another episode to be live, …

"We want to engage with our fans however we can. Buffer definitely helps us to be able get the best product out there of them."

"I don’t even think what we do would be possible without Buffer."

"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content …

"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps …

“I created a couple of separate ad sets in Ads Manager — one set focused only on Facebook, and the other on Instagram. Instagram dominated the test, so I decided to go all in on Instagram ads from here.”

“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other …