31 Buffer Testimonials

“I created a couple of separate ad sets in Ads Manager — one set focused only on Facebook, and the other on Instagram. Instagram dominated the test, so I decided to go all in on Instagram ads from here.”

"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."

"Our results have shown that our new agency has had great success in a very busy, emerging marketplace. There are so many options out there and it’s crucial to use every advantage we have, Buffer being one of them!"

"People think that you’re damaging your brand if you’re not being super careful about it. But while other agencies are thinking about what they should post each week and writing their social media guidelines, we’ve produced and published like 20 hours of content in that same amount of time and already have people engaging with it."

"We’re big believers in re-purposing and re-packaging content tailored to the platform. We usually find that when someone starts following us on one channel, they’ll very likely soon start following us across our other channels too, which is fantastic. It also keeps us on our toes to always be putting out interesting, fresh content that is specific to the platform."

“When people think of Square, we want them to think about the sellers we serve. Our channels are a place where we tell the stories of those sellers—showcasing their dedication to their craft and drive to achieve their dreams no matter the obstacles. Square’s purpose is economic empowerment, and we hope that comes through in everything we do.”

"Buffer is the core of how we run everything social. We can’t do what we’re doing without it."

"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content as much as possible, including reworking videos to be in “frames” to become more shareable. It’s all about keeping up with the trends."

"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps us reach more people with the same messaging. It saves us, literally, hours and in turn, helps us spread our message even further."

"One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry. We can get ahead of that and it’s really easy to customize the publishing schedule afterwards. We want to know our top performing posts for the year, we want to know what content was in those posts, so that way we can build a better model moving forward of content that generates more engagement. Because as we know, the more engagement we can get online, the more that’s going to translate to a possible sale, or somebody walking through our doors, or checking out our website and maybe making a purchase that way."

"We are reaching a certain level of popularity, where people from all walks of life with varying degrees of photography skills are drawn to capture their version of community attached to our brand. So now we’re sprinkling these into our feeds to feature other people’s viewpoints of the Foster vision."

“We want to be a part of our customer’s journey and a part of people’s real-life stories and if you buy our product, great. But buying from Nike isn’t entirely the point. We began to invest in people (the community) on social media because that’s where they are and that’s where they spend time. Social media is where people share the experiences and it’s where they’re asking support-related questions. It’s a massive community and a great chance to build relationships.”

"Since we joined Buffer almost a year ago, my team has saved at least 100 hours from the manual bulk scheduling we used to use!"

"Most of our biggest deals and business development relationships have come through Instagram — we have even signed deals with national gym chains from leads generated on the platform."

“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other native features help to make our content fit right in.”