Buffer was founded in 2010 as a way to easily schedule tweets. Within a few years, Buffer has become one of the leading social media management tools on the web, helping more than 5 million users connect with their followers every day. Buffer is the best way to drive traffic, increase fan engagement and save time on social media.
“Buffer being as lightweight and quick as it is saves a lot of time.”
"People think that you’re damaging your brand if you’re not being super careful about it. But while other agencies are thinking about what they should post each week and writing their social media guidelines, we’ve produced and published like 20 hours of content in that same amount of time and already have people engaging with it."
"Our content varies, but we keep our focus on farmed animal and vegan advocacy. With the ebbs and flows of algorithms, we’ve found recipe videos work wonders on Instagram (and not so much on Facebook), but our news videos outperform on Twitter and Facebook. We try to maximize our content as much as possible, including reworking videos to be in “frames” to become more shareable. It’s all about keeping up with the trends."
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