Buffer was founded in 2010 as a way to easily schedule tweets. Within a few years, Buffer has become one of the leading social media management tools on the web, helping more than 5 million users connect with their followers every day. Buffer is the best way to drive traffic, increase fan engagement and save time on social media.
"Most of our biggest deals and business development relationships have come through Instagram — we have even signed deals with national gym chains from leads generated on the platform."
“We like to use the text tools and video formats available to every user in the Instagram app so that it looks native and organic to the user and they don’t just immediately swipe through at the first sign of an ad. Things like stickers, GIFs, hashtags, locations, and other native features help to make our content fit right in.”
"By being able to quickly and easily sort through past posts based on set KPIs, we know what type of content is performing best. Using this data we try and replicate the success by either rebuffering the content or creating a new, but similar, piece of content. Rebuffering content helps us reach more people with the same messaging. It saves us, literally, hours and in turn, helps us spread our message even further."
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