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"According to research firm MarketingSherpa 82% of prospects say content targeted to their specific industry is more valuable. While our content strategy worked well for us, I wanted to push for greater audience engagement and conversion by retargeting our new, anonymous visitors with alternative content while they were on out …
"Marketing strategist and author David Meerman Scott suggests that free content gets 20 to 50 times more downloads than content that requires the user to input contact information. By combining free and premium articles we enjoy the best of both worlds – traffic and leads, but we wanted to make …
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment …
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide …
Adobe Target is a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences. The Adobe Target team shares training material, quick tips, tutorials and …
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