BrightInfo was founded by a group of veteran technology experts with a common obsession: getting more website visitors to engage with the brand thus taking a step toward becoming a customer.
Today BrightInfo is the leading real-time personalization solution for B2B websites and online publications. Its pioneering algorithm learns the website content assets and then, in real time, recommends visitors the most relevant content.
BrightInfo carries a meaningful impact: it dramatically prolongs time-on-site and increases conversion rates by up to 200%.
“With the buyer journey being so fragmented, finding a tool that covers the entire process is extremely valuable to us. By using BrightInfo's personalization technology, our content reaches the right audience on trusted publications without any campaign management required on our end. The results speak for themselves: not only did the quality of our paid traffic go up, but the cost per lead went down.”






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