“We’ve been able to work with industry from the inception of the programme to ensure we’re using tools that are commonplace in the workplace. We know that Brandwatch offers one of the world’s leading digital consumer intelligence platforms, and that it is used by digital marketers globally. We therefore felt that students would benefit from using a tool that they are likely to encounter in their working lives.”
"We often see when businesses think of analyzing customer sentiment and conversations, it’s mainly a tactical, one-time study to uncover insights for a specific topic. But the potential of social listening is much bigger."
“One learning we had is it really helps to personalize the roadshow presentations – bring in a tangible, relevant example to the group you are presenting to. It created more engagement and interest, and sparked a conversation.”
“Thanks to this innovative and well-managed campaign, unique visitors to ESPN FC’s website increased by 25% year on year.“
“Brandwatch was invaluable in working out the exposure the campaign had received in global media, the cumulative reach of the campaign, and the local impact.“
"I’m a big fan of Brandwatch – Their excellent technical support is coupled with an extremely efficient product that gives you everything you could want from a social media monitoring tool."
"The conversations on the social web have immense value. If a Sparkassen ATM is broken, for example, we often get quicker feedback from our social media monitoring than from the technical department."
“We just found the platform so easy to use. The simplicity of basic functions such as defining your search terms gave us a really good first impression compared to other monitoring tools.”
“You can imagine the value that this research has had on the company’s social media marketing efforts.”
"It’s amazing how easy a well-designed tool can make social media campaign analysis. Brandwatch makes us social media savvy with very little effort.“
“The boom in social media isn’t over, and there are always brands looking for a new agency every day.”
“Brandwatch has allowed us as an agency to help service clients beyond expectation as well as being instrumental in the research stage of the pitching process for new business - the detailed insights helped us to gain a greater understanding of potential clients.“
“Once we conceptualize the right hooks, Brandwatch has the people and analytics to make them work in the social realm.“
"The beauty of Brandwatch is that we feel the love or the hate very quickly – instantly in fact. This gives a good measure of how our output is received, so the digital world is fast becoming a proxy for our broadcasts.”
"When evaluating tools we wanted one that could cover three areas - Initial Research, Ongoing Monitoring and Monthly Reporting. We ran a trial on all the big players: Radian 6, Alterian SM2 and so on. We compared the tools on the following areas: how easy it is to collect and analyse large amounts of data for research; ease-of-use for engagement and data-export ability for reporting. We chose Brandwatch due to its simplicity in these areas, as well as the high quality of data that we were presented with. We've been extremely happy working with the tool and impressed how it has evolved over the three years we have been using it."