"One of the biggest challenges with social is proving its ROI, but through our analytics and command center tools, we are able to show the value to the whole department and beyond. We are now coming up to our third year of working with Hootsuite and we can’t wait to …

“With this study, we wanted to give Barcelona’s Economic Development Department enough insights to attract talent and investment to the city."

"Whenever we find an opportunity thanks to Brandwatch, the creative team goes inside the Vector Lab and talks to our analysts. People move and communicate in social media all the time. This makes it impossible to communicate efficiently without a platform such as Brandwatch."

“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

"Iris in Brandwatch is another really cool feature that populates responses using AI. Our team just needs to edit and approve it. Reviewing the AI-generated response suggestion saves us valuable time that would have otherwise been spent crafting a response."

"Using the social data and insights Brandwatch provides has really helped support my team and I to make informed decisions about our content strategies. It has ensured our communications respond to the needs of our communities, from current students to prospective applicants. The reports we create via Brandwatch also help …

"Brandwatch provides the University of Glasgow with reliable social intelligence that supports the delivery of strategic business goals, particularly those linked to student recruitment and brand and reputation management. It gives myself and the wider leadership team confidence that we have a tool that can answer our questions and sense-check …

“One of the things that's really great about Brandwatch’s Social Media Management is the labeling feature. This function has helped us to report more accurately and find themes of content that are performing well, but also to gauge how much content was allocated to commemoration vs the collection or research.”

"For us at Hilton, one of the key differentiators of Brandwatch is ease of use. Iris Conversation Insights is another example of an innovative new feature that is clean, simple but effective, helping us to gain insight into conversation faster."

"With Brandwatch, we can get an overview of what all our centers are posting on social and identify the great content gems, not only for us to use on a national level, but also as examples for other centers that might be struggling with their marketing. We almost use them …

“Brandwatch is amazing in terms of functionality, in the ways to access the data; and to slice and dice the data, and all the different ways you can create different outputs for different clients. It provides an almost infinite number of use cases for our agency."

“Content planning is a big one. Our social media specialist uses Brandwatch to spruce up two weeks’ worth of content within the system.”

"Brandwatch provides such an easy platform to use. It enables you to manage multiple brands in one location, making social media management much more efficient."

“It felt like swimming in the ocean for the first time. The platform is powerful and detailed. Once I understood it, it completely changed how I approached my work.”

"I think that labels is one of the most important Brandwatch features of all because it makes it possible for us to get inspiration from across markets, see what other departments are working on in Publish, and get granular in Measure to understand what's performing well.”