"Without that single customer view of all the interactions that are happening... you could actually undermine truly personalized experiences, which could undermine your brand, so making sure you have clean, unified data is really important to creating relevant customer experiences."

"It’s truly enabled our team to work much more cohesively towards our goal of becoming a customer-centric company because we can approach our first-party data activation in new ways that we haven’t done before. It’s ultimately led to new conversations and ways of thinking about bringing the business forward."