"We evaluated ten different tools, but the first two we picked didn’t win adoption. It was overly complex. It’s difficult to get marketers to use a tool when they could just do it faster in a spreadsheet.”

“With Asana, I can easily see the big picture and manage all the moving parts, deadlines, and deliverables for the Mashies.”

"Once we onboarded Asana, we established champions across the business to lead the rollout. They quickly got excited about the platform and helped their teams see the benefits. It’s been great to see key people take ownership and recognize the value for their teams.”

“Asana has helped us to better appreciate project management as a practice, and learn and leverage best practices so we can continue to optimize the way we work.”

“As Zoom grew, we wanted a standard view of everything going on so we could prioritize work and make business decisions. We needed visibility, accountability, consistency in how work gets done, and knowledge sharing across teams.”

“It was clear that Asana is the market leader in work management, and we wanted to have that business relationship.”

“When you're moving this fast as an organization, it’s important to be on the same page and have a centralized tool to hold people accountable.”

“Things were slipping through the cracks because we had side conversations on chat and email, rather than all in one place. I thought, ‘I need to make this easier on everyone—and myself.”

“Asana provides a clear and consistent process for everyone to follow projects so they can stay up to date on progress.”

“Because design is a shared service at Blackboard, we’re at the whims of different business units’ priorities. Consolidating our work to see our designers’ active projects helps us understand their capacity and helps with resourcing.”

“Everybody wants to do the best work of their lives. They want to know what they should be doing, and why it matters.”

“We can all agree on company strategy in a slide, but activating that at an operational level is hard to do. Now that our plans are connected in Asana and cascade into a collective view, we can execute on a global cross-functional strategy at the scale we need to.”

“The UX of Asana is beautiful and flexible. And Asana also allows us to create templates and design our own boards for each specific demand. Asana’s flexibility is very important for us.”

“Asana is important to us as a company that’s growing fast, worldwide, with different people, languages, accents, and ways of thinking. With a standard way of controlling and monitoring our projects, everybody is on the same page, no matter their culture or language.”

“Asana lets us bring project management to the entire organization without the need for much education, because the platform is so easy to use. Junior specialists work perfectly in Asana, and executives do the same.”