"We’re proud to partner with AppsFlyer to offer apps a full view of cost and revenue, a key capability in performance marketing. Enabling accurate ROI calculations is a critical step towards increased efficiency and growth loop acceleration in a mobile app’s lifecycle."

"Fraud is one of the biggest risks of our times."

"The accurate ROAS data in real time empowered us to quickly identify risks in early stages of the campaign. This advantage significantly boosted our long-term ROAS and improved our efficiency. That’s why we rely on AppsFlyer’s ROI360 to proactively alert us to potential losses. Acting as our trusted safety net, …

"Operating in the highly competitive fashion eCommerce landscape, our goal was to engage users who value Kolon Mall’s curated collections and diverse product offerings, rather than those drawn to a single product. However, identifying an efficient and effective strategy to achieve this was a significant challenge."

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games."

“We saw benefits over three sections. First, [ACe] brought higher scalability compared with other re-engagement partners. It also realized lower costs per log-in for regions such as Thailand, as well as better performance on ROAS.”

“Today, 70% of our audience comes from mobile web. So we have a huge opportunity to convert this audience into app users using Smart Banners. In the first few hours of using Smart Banners we had 300 installs of the app.”

"Adapting traditional KPIs to mobile is challenging, and requires deep insights into how your users discover and use your product. AppsFlyer’s attribution and in-app events gave us the clarity we needed to build our business."

"After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs."

"With oolo, we now receive alerts with detailed insights that pinpoint the root causes of issues. This level of granularity and the convenience of having such detailed metrics has significantly streamlined our workflow, enabling us to address problems more efficiently and take timely action."

"With Protect360 we see a huge difference in our user quality and only pay for verified, real user-driven installs. This saves our team a tremendous amount of time, so they can focus on growing our suite of dfndr apps."

"Granting our media partners access to select insights from Protect360 supports their proactive fraud prevention efforts – which in turn means less fraud for everybody."

“AppsFlyer’s Marketing Analytics tools provide us with a full 360-view of our attribution and performance data and allow our team to quickly turn this data into actionable insights on a global scale.”

“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”

“By decreasing our revenue ranges and getting rid of outliers, we can measure more with fewer bits. In the past, we needed all 63 values to measure a specific revenue range, now we’re using 30 to measure the entire user LTV.”