266 AppsFlyer Testimonials

“The absence of granular cost breakdowns at the ad level for particular networks necessitated the implementation of tailored solutions, resulting in significant overhead on the path to achieving a cohesive performance overview.”

"After discussing Protect360 with senior management, everyone was impressed and extremely satisfied with the end result—saving an exponential amount of money on advertising by blocking fraudulent installs."

"AppsFlyer has proven to be very helpful as an MMP partner for measuring and analyzing all of our app download campaigns. With the implementation of AppsFlyer’s Protect360 solution, we have been able to weed out fraudulent installs and have also optimized our marketing spend."

"As an ad monetized business, predicting the full value of users during the first 48 hours post-install has proven challenging with SKAN 3 and earlier versions. InMobi Advertising and AppsFlyer have helped us overcome these obstacles and uncover meaningful insights that balance SKAN and probabilistic attribution data."

"We’re proud to partner with AppsFlyer to offer apps a full view of cost and revenue, a key capability in performance marketing. Enabling accurate ROI calculations is a critical step towards increased efficiency and growth loop acceleration in a mobile app’s lifecycle."

“It was really important to turn brand awareness into installs. We basically needed to let our customers know ‘Hey, what are you doing here? Just download the app!’, because they can’t print from their smartphone if they don’t have it.”

"Xpend was really simple to set up and straight away we had the ability to see a consolidated view of the ROAS for all our advertising networks. And, having the ability to track in-game purchases and ad revenues in realtime at ad-level has made a big difference. Now we also know exactly what type of ad creative attracts players who prefer consuming ads in the game."

"For us, one of the benefits of Xpend is that it’s helped us save a significant amount of time. Our previous approach was much more labor intensive. We’ve seen tremendous progression in terms of positive developments in tour KPI’s and output. In 12 months we achieved double-digit ROAS growth."

“We were missing a lot of key aspects of the data. We could see our player level data, but we didn’t get accurate attribution data. It was impossible to say whether our players came from our Facebook Ads, Google Ads or if they were organic.”

"AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications."

"AppsFlyer’s attribution combined with Xpend’s cost aggregation gives us the peace of mind to scale with efficiency, while doubling our conversion growth and adhering to user privacy."

“Today, 70% of our audience comes from mobile web. So we have a huge opportunity to convert this audience into app users using Smart Banners. In the first few hours of using Smart Banners we had 300 installs of the app.”

"I had never been a fan of any particular platform until I started using AppsFlyer's. AppsFlyer's platform should become the comfortable, familiar home of any UA manager, whether they're confused newbies or seasoned professionals."

“SSOT is a great solution that accurately solves the problem of deduplicating downloads and events between SKAN and AppsFlyer attribution. Thanks to SSOT, we can see the most precise performance in the context of media source, campaign, and country.”

“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”