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"Without the ability to compare the app’s performance metrics under SKAN to regular attribution performance, the operation as a whole was shrouded in uncertainty. With SKAN providing very little indication into UA performance, we were in the dark in terms of performance expectations."
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“The impact was immediate. As soon as we started using Revenue Recommendations our ROI increased by 114% and our CPI dropped by 83%.”
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"It's a must for us for the media partner to be integrated with AppsFlyer. Many small things which make a huge difference in launching, managing, and optimizing campaigns are easier for us thanks to the suite of tools AppsFlyer provides us, as well as the professional guidance from AppsFlyer’s Customer …
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"Having AppsFlyer’s Cohorted Ad Revenue data at a user level helps us optimize our user acquisition campaigns for ad monetized games. Thanks to the cohorted dashboard, we can establish the profitability of our networks on a country, campaign, ad, and even sub-publisher level. This gives us the clarity we need …
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"AppsFlyer provides us with accurate, de-duplicated install numbers, and also provides deeper engagement and usage data. We use AppsFlyer to analyse, measure and remarket users. It is a great product and a critical part of our marketing tech stack."
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"I really enjoyed the session and I think every media manager in agencies should attend AppsFlyer MasterClass. Thank you for a great training."
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"AppsFlyer’s attribution and analytics together with Smartly’s Facebook automation helped boost our new user growth and improve our Facebook marketing ROI while reducing the manual work involved in campaign management."
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"Being one of the biggest players in the fantasy sports market, we needed a pioneering platform/tool that could keep pace with our scale of marketing and user engagement campaigns. We collaborated with AppsFlyer, which is unarguably the best in the game and has been instrumental in the exponential growth across …
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"It is important that we attract new users where they spend most of their time: on mobile. AppsFlyer and Addict Mobile helped us target and attract new high-quality mobile customers, building trusted relationships and helping them manage their daily finance."
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"AppsFlyer's mastery in mobile attribution has been a major key to the success of our mobile campaigns and is an essential component of our marketing tech stack."
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"When it came to our remarketing efforts, it seemed like we were missing the mark, wasting valuable resources on not-so-effective campaigns. AppsFlyer came in as a partner, not just a vendor. Their platform helped us understand our audience better, bringing in much deeper granularity accurately. We finally found our voice …
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"We find AppsFlyer CX and Deep Linking Suite invaluable in seamlessly connecting customers with our brand landing pages. It not only saves us significant time in link generation but also allows us to track the performance of each campaign link in terms of events. This data analysis enables us to …
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"AppsFlyer's extensive integrations with many partners has helped us scale our campaigns with ease while keeping the costs in check.”
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“Is the data reflecting on AppsFlyer correctly, is what I always ask for. AppsFlyer has not only helped us with attribution and validation, it has also contributed to budget preparation and spend optimization.”
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"With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view.”